"Marketing Automation Specialist"

Job Description:

• Execute automated campaigns in Marketo to support recruitment and engagement.
• Support multi‑touch nurturing workflows across the student lifecycle.
• Full-time, fixed-term role until December 2027, based in Auckland CBD

Auckland University of Technology (AUT) is bold and unapologetically different, centred on students and grounded in Knowledge that Works driven by talented, progressive people. We are New Zealand’s newest university, ranked 5-stars by QS Universities 2025 and a place of opportunity where more than 27,000 students with talent and potential succeed, supported by a community of more than 4,000 staff based primarily across three Auckland campuses. Built on collaboration, shared purpose and the values of Pono (fact, truth, reality, integrity), Tika (acting accordingly, doing what is needed, ethical expression), and Aroha (empathy, care, compassion). AUT offers an innovative, forward-thinking environment where committed people work together to improve outcomes for students, communities, and the world.

AUT recognises the importance of Te Tiriti, Māori and Pacific knowledge, leadership, and contribution across our university and is committed to creating environments where these communities can thrive. We embrace diversity in all its forms and are proud to welcome people of all ethnicities, genders, sexual orientations, religious and political beliefs, socio-economic situations and accessibility needs.

AUT’s Brand and Marketing Services team leads the university’s brand stewardship and marketing strategy. We deliver coordinated, insight‑driven campaigns and communications that strengthen AUT’s reputation and support student recruitment, engagement and long‑term connection. Working closely with faculties and professional services across the university, the team brings together insight, creativity and digital skills to deliver consistent experiences tailored to the needs of our audiences – from first enquiry through to enrolment, graduation and beyond.

The Opportunity | Te Whiwhinga mahi

Are you passionate about using technology and data to deliver impactful marketing experiences? Join our high-performing Marketing Automation team at AUT, where your work supports real student journeys, from first interest to alumni engagement.

In this role, you’ll help design, build, and execute email and SMS campaigns that speak to prospects, applicants, students and alumni. You’ll work hands-on with Marketo (our marketing automation platform), supporting campaign setup, testing, reporting and optimisation. Whether you’re a recent graduate or have 1–2 years of experience, this is a fantastic opportunity to grow your expertise in a supportive and collaborative environment.

Key Responsibilities |Nga haepapa matua

• Execute and optimise automated, eDM, and SMS campaigns in Marketo and CRM.
• Analyse campaign data to improve segmentation, workflows, and performance.
• Support nurturing programme development and enhance the end‑to‑end customer journey.

About you | Ko wai koe

If you’re the kind of person who isn’t afraid to try new things, explore bold ideas and inject real energy and passion into the entire university experience - you’ll fit right in.

To be successful in this role, you will have:

• Strong organisational skills and attention to detail
• Curiosity, creativity and a love of problem-solving
• Excellent written and verbal communication
• A genuine interest in email marketing and marketing technology
• Previous experience with marketing automation tools (like Marketo) or CRM systems is a bonus — but not essential.
• A commitment to equity, diversity and inclusion. Supportive of AUT’s Te Aronui journey (link).

As a professional member of staff at AUT, you’ll help keep us moving forward. From improving our services and streamlining our systems to supporting the experiences of students and staff across our campuses. By working collaboratively, solving problems and driving practical improvements, you’ll play a vital role in helping us operate smoothly, raise our profile, and evolve what we do, every day.

You will bring an open, engaging, and collaborative approach, with the flexibility to respond to changing requirements, and actively contribute to a positive and collegial environment. You will demonstrate cultural humility, awareness, and respect when engaging with indigenous peoples and culturally diverse communities. Experience supporting indigenous, equity, or inclusion focused initiatives is highly desirable.

What we offer | Ngā āhuatanga kei a mātou

At AUT, you’ll be part of a values-led university that supports you to thrive in your role and career. We offer:

• Flexible working and a strong, caring culture that supports belonging.
• Recognition frameworks that reflect your contribution and how you live our values.
• The tools and trust to make a meaningful difference every day.
• Māori and Pacific development programmes that strengthen our shared purpose.
• Cultural capability uplift development programmes for all staff
• Professional development opportunities to keep you moving forward.

How to apply | Me pēhea te tuku tono

Along with your CV - please ensure to submit a cover letter which a) explains why this role (and AUT) is of interest, and b) addresses how you feel you meet some, or all, of the key criterialisted above, and c) include the answer this question in 150 words: “Tell us about a situation where paying close attention to detail made a difference in your work or study.”

Please feel free to add any further comments you feel may also support your application. All applications must be submitted through the online application process.

Further Information | Pārongo Anō

• Start Date: To be agreed with the successful candidate
• Salary Ranges | Ngā Utu: $76,000 - $81,000 per annum (dependent on experience and qualifications)
• For further information: please send us an enquiry hereor call 09 921 9499.

Closing Date | Te rā aukati: 30 March 2026 11:55pm

Job Reference | Tohutoro Mahi: 95041

*Full-time denotes 37.5 hours per week