"Marketing Automation Specialist"

Job Description:

• Support and optimise AUT’s marketing automation platform (Marketo) and campaign workflows
• Use technology, data, and creativity to improve student journeys from prospect through to alumni engagement
• Full-time, fixed-term role until December 2027, based in Auckland CBD

Auckland University of Technology (AUT) is bold and unapologetically different, centred on students and grounded in Knowledge that Works driven by talented, progressive people. We are New Zealand’s newest university, ranked 5-stars by QS Universities 2025 and a place of opportunity where more than 26,000 students with talent and potential succeed, supported by a community of more than 4,000 staff based primarily across three Auckland campuses. Built on collaboration, shared purpose and the values of Pono (fact, truth, reality, integrity), Tika (acting accordingly, doing what is needed, ethical expression), and Aroha (empathy, care, compassion). AUT offers an innovative, forward-thinking environment where committed people work together to improve outcomes for students, communities, and the world.

AUT recognises the importance of Te Tiriti, Māori and Pacific knowledge, leadership, and contribution across our university and is committed to creating environments where these communities can thrive. We embrace diversity in all its forms and are proud to welcome people of all ethnicities, genders, sexual orientations, religious and political beliefs, socio-economic situations and accessibility needs.

AUT’s Brand and Marketing Services team leads the university’s brand stewardship and marketing strategy. We deliver coordinated, insight‑driven campaigns and communications that strengthen AUT’s reputation and support student recruitment, engagement and long‑term connection. Working closely with faculties and professional services across the university, the team brings together insight, creativity and digital skills to deliver consistent experiences tailored to the needs of our audiences – from first enquiry through to enrolment, graduation and beyond.

The Opportunity | Te Whiwhinga mahi

Are you passionate about using technology, data, and creativity to deliver impactful marketing experiences? Join AUT’s Brand and Marketing Services team as a Marketing Automation Specialist, where your work will shape real student journeys, from initial interest through to alumni engagement and everything in between.

In this role, you’ll optimise AUT’s marketing automation platform (Marketo), ensuring campaigns and workflows deliver exceptional customer experiences. You’ll design and execute multi-touch campaigns, analyse performance, and drive continuous improvement across the customer lifecycle. This is a fantastic opportunity to combine technical expertise with strategic thinking in a collaborative, future-focused environment.

Key Responsibilities | Nga haepapa matua

• Manage and optimise AUT’s marketing automation platform (Marketo), including templates, segmentation, and lifecycle workflows.
• Design, build, and deploy engaging email campaigns, ensuring responsive design, A/B testing, and flawless execution.
• Analyse campaign performance and platform data, providing actionable insights and recommendations for continuous improvement.
• Build strong stakeholder relationships, collaborating across teams to align campaigns with business objectives and deliver shared outcomes.
• Support your team through training, documentation, and knowledge sharing, helping build capability and best practice across the organisation.

About you | Ko wai koe

We’re looking for someone who is both analytical and creative, with a strong understanding of digital marketing and automation. You’ve built and optimised email campaigns from scratch, managed complex workflows, and used data to drive smarter decisions. You’re confident owning projects end-to-end and influencing stakeholders to deliver measurable results.

To be successful in this role, you will have:

• Proven experience in digital marketing and campaign management (2+ years), ideally with marketing automation platforms (e.g., Marketo)
• Hands-on expertise designing and deploying multi-touch campaigns, including segmentation, A/B testing, and optimisation
• Strong analytical skills to interpret data, report on performance, and recommend improvements that drive engagement
• Technical confidence with marketing automation tools, CRM environments, and data hygiene best practices
• Excellent organisational skills and attention to detail
• A collaborative mindset and ability to build strong stakeholder relationships
• Higher education experience is desirable but not essential
• Marketo certification is desirable but not essential
• Experience with specific CRM systems (e.g., Microsoft Dynamics) is desirable but not essential
• A commitment to equity, diversity and inclusion. Supportive of AUT’s Te Aronui journey (link).

As a professional member of staff at AUT, you’ll help keep us moving forward. From improving our services and streamlining our systems to supporting the experiences of students and staff across our campuses. By working collaboratively, solving problems and driving practical improvements, you’ll play a vital role in helping us operate smoothly, raise our profile, and evolve what we do, every day.

You will bring an open, engaging, and collaborative approach, with the flexibility to respond to changing requirements, and actively contribute to a positive and collegial environment. You will demonstrate cultural humility, awareness, and respect when engaging with indigenous peoples and culturally diverse communities. Experience supporting indigenous, equity, or inclusion focused initiatives is highly desirable.

What we offer | Ngā āhuatanga kei a mātou

At AUT, you’ll be part of a values-led university that supports you to thrive in your role and career. We offer:

• Flexible working and a strong, caring culture that supports belonging.
• Recognition frameworks that reflect your contribution and how you live our values.
• The tools and trust to make a meaningful difference every day.
• Māori and Pacific development programmes that strengthen our shared purpose.
• Cultural capability uplift development programmes for all staff

How to apply | Me pēhea te tuku tono

Along with your CV - please ensure to submit a cover letter which a) explains why this role (and AUT) is of interest, and b) addresses how you feel you meet some, or all, of the key criterialisted above, and c) include the answer this question in 150 words: “Tell us about a marketing automation/digital campaign you’ve worked on. What was your role and what impact did it have?”

Please feel free to add any further comments you feel may also support your application. All applications must be submitted through the online application process.

Further Information | Pārongo Anō

• Start Date: To be agreed with the successful candidate
• Salary Ranges | Ngā Utu: $93,000 - $114,000 (appointment level and salary commensurate with skills and experience)
• For further information: please send us an enquiry hereor call 09 921 9499.

Closing Date | Te rā aukati: 8 February at 10.30pm

Job Reference | Tohutoro Mahi: 94365

*Full-time denotes 37.5 hours per week