Marketing Communication Specialist

Job Summary

Do you enjoy analyzing data, managing execution timelines, updating financial reports, maintaining budgets, coordinating marketing campaigns as well as special projects and collaborating with a team? Are you self-driven, detail-oriented and passionate about marketing? If so, we want to hear from you!

The University Connected Learning (UCL) Marketing and Communications (MarComm) department seeks a skilled, task-driven, data-oriented and organized marketing professional who will play a key role in our success. You will be responsible for a variety of tasks, including project managing key campaigns for our core programs, assisting in the development and management marketing budgets, analyzing data to identify consumer trends, trafficking ads through our media agency of record and supporting strategic planning through market research - among other relevant responsibilities.

This is a hybrid in person/work from home, entry-level opportunity for an individual who will gain valuable marketing and communications experience working for a major higher education institution with career growth potential.

Responsibilities

• Coordinate MarComm campaign execution plans using project management systems for key programs to ensure execution partners meet execution deadlines. (Includes managing global marketing calendars for key programs.)
• Meet with internal clients to ensure clear expectations on strategic priorities and overall project execution are established and met.
• Collaborate with cross-functional teams to provide data-driven insights that inform marketing decisions.
• Serve as a liaison to various cross-functional internal teams including finance, legal, HR and purchasing.
• Develop content and/or written communications for various MarComm needs.
• Coordinate the development, management, maintenance and reconciliation of the UCL MarComm budget and payment card systems, ensuring alignment with team goals and university regulations.
• Analyze marketing data, generate reports, and identify opportunities to optimize spending and improve future performance for program marketing campaigns.
• Assist with vendor relations include procurement, onboarding, contract approvals/negotiations, day-to-day communications, product ordering, billing, as well as ad trafficking/asset turnover.
• Participate in marketing events both on and off campus, such as tabling events, public speaking engagements, information sessions, and other related activities.
• Communicates and maintains relationships with program faculty and staff to ensure consistent flow of information and efforts to enroll new students.
• Coordinate and assist in creating internal and external communications to prospective and admitted students.
• Contributes to marketing efforts by participating in social media campaigns, public relations opportunities, and promotional events.
• Effectively utilizes standard office software applications to prepare briefs, correspondence, presentations, and reports related to job responsibilities.
• Develop a working knowledge of University of Utah resources, departments, and contacts to appropriately leverage to complete tasks.
• Perform various other relevant duties as assigned by MarComm leadership.

This job description is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Minimum Qualifications

Bachelor's Degree in Marketing, Communications, or a related area, or equivalency (one year of education can be substituted for two years of related work experience). One year of related experience and demonstrated human relations and effective communication skills required. Experience in different styles of writing, publishing software packages and advertising concepts may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

• Experience working with budgets and financial data.
• Skilled in managing multiple tasks with competing timelines.
• Strong analytical and problem-solving skills.
• Knowledge of various marketing principles, best practices, media channels and types of media/creative deliverables.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Experience with data visualization tools.

Special Instructions

The incumbent has the authority to edit and compose both initial outbound communications and draft responses to student inquiries. The incumbent will also have the ability to retrieve data, analyze and formulate reports.

Representative challenges faced by the incumbent include working with various areas to coordinate communications efforts. The incumbent will produce professional and accurate communications which exhibit a professional and courteous style.