Marketing & Communications Specialist, Partnership and Workforce

Wayne State University is searching for an experienced Marketing & Communications Specialist, Partnership and Workforce at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Job Purpose

Provide comprehensive marketing and communications support for the Office of Partnerships & Workforce (P&W) to enhance the visibility, engagement, and impact of its offices, programs, services, and university-wide initiatives. Develop and implement marketing and communications activities that promote student success, career-engaged learning, workforce partnerships, international recruitment, global engagement, undergraduate research, executive and professional education, and other strategic priorities of the division. Create content for print, web, email, social media, and other communications channels; support branding, digital communications, and outreach efforts; and collaborate with university leadership and campus partners to ensure consistent messaging across multiple audiences. Reports to the Vice Provost or designee.

Essential Functions

(Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or without reasonable accommodation. The essential functions are listed in order of importance.)

Marketing & Communications

Develop and implement marketing and communications activities that support the offices, programs, services, and strategic priorities of Partnerships & Workforce. Coordinate marketing campaigns across print, web, email, social media, presentations, and other communication channels while ensuring consistent branding and messaging.

Digital Communications

Maintain and update websites, digital content, social media platforms, email marketing, and other communication channels. Monitor communication metrics and recommend improvements to increase audience engagement and effectiveness.

Project Coordination & Collaboration

Coordinate marketing and communications projects across multiple offices within Partnerships & Workforce. Collaborate with University Marketing & Communications and campus partners to support recruitment, outreach, events, programs, and strategic initiatives. Build productive relationships with faculty, staff, students, employers, alumni, community organizations, and external stakeholders.

Content Development & Storytelling

Research, write, edit, and produce news stories, feature articles, web content, newsletters, reports, presentations, speeches, talking points, email communications, and social media content. Coordinate photography, video, and other multimedia content that highlights the impact of Partnerships & Workforce programs, services, partnerships, and university

Administrative Support & Special Projects

Track communication activities, maintain marketing calendars and content libraries, assist with vendor coordination, and support special projects as assigned.

Perform other related duties as assigned.

Qualifications:

Education Bachelor's degree

• ­ Bachelor's degree from an accredited college or university in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.

Marketing & Communications Specialist, Partnership and Workforce

Wayne State University is searching for an experienced Marketing & Communications Specialist, Partnership and Workforce at its Detroit campus location.

Wayne State is a premier, public, urban research university located in the heart of Detroit, Michigan where students from all backgrounds are offered a rich, high-quality education. Our deep-rooted commitment to excellence, collaboration, integrity, diversity and inclusion creates exceptional educational opportunities which prepare students for success in a global society.

Essential functions (job duties):

Job Purpose

Provide comprehensive marketing and communications support for the Office of Partnerships & Workforce (P&W) to enhance the visibility, engagement, and impact of its offices, programs, services, and university-wide initiatives. Develop and implement marketing and communications activities that promote student success, career-engaged learning, workforce partnerships, international recruitment, global engagement, undergraduate research, executive and professional education, and other strategic priorities of the division. Create content for print, web, email, social media, and other communications channels; support branding, digital communications, and outreach efforts; and collaborate with university leadership and campus partners to ensure consistent messaging across multiple audiences. Reports to the Vice Provost or designee.

Essential Functions

(Essential functions are the primary duties/major job responsibilities that an employee must be able to perform, with or without reasonable accommodation. The essential functions are listed in order of importance.)

Marketing & Communications

Develop and implement marketing and communications activities that support the offices, programs, services, and strategic priorities of Partnerships & Workforce. Coordinate marketing campaigns across print, web, email, social media, presentations, and other communication channels while ensuring consistent branding and messaging.

Digital Communications

Maintain and update websites, digital content, social media platforms, email marketing, and other communication channels. Monitor communication metrics and recommend improvements to increase audience engagement and effectiveness.

Project Coordination & Collaboration

Coordinate marketing and communications projects across multiple offices within Partnerships & Workforce. Collaborate with University Marketing & Communications and campus partners to support recruitment, outreach, events, programs, and strategic initiatives. Build productive relationships with faculty, staff, students, employers, alumni, community organizations, and external stakeholders.

Content Development & Storytelling

Research, write, edit, and produce news stories, feature articles, web content, newsletters, reports, presentations, speeches, talking points, email communications, and social media content. Coordinate photography, video, and other multimedia content that highlights the impact of Partnerships & Workforce programs, services, partnerships, and university

Administrative Support & Special Projects

Track communication activities, maintain marketing calendars and content libraries, assist with vendor coordination, and support special projects as assigned.

Perform other related duties as assigned.

Qualifications:

Education Bachelor's degree

• ­ Bachelor's degree from an accredited college or university in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.