Write clear, concise, and persuasive marketing copy for various
digital platforms, including websites, web navigation, landing
pages, email campaigns, social media posts, digital signage,
newsletters, and advertisements.
Create audience-centric content plans that support awareness,
consideration, conversion, retention, and advocacy goals.
Build and manage editorial calendars across multiple channels
and campaigns.
Identify new storytelling opportunities through audience
research, market trends, competitive analysis, and performance
data.
Paid Media Content:
- Write advertising copy for paid campaigns (E.g., master’s
programs, ASEE First Bell ad placements, and similar initiatives),
working in tandem with designers to deliver high-quality
outputs.
- Partner with academic and administrative units to develop
content and messaging that is authentic and differentiating.
- Co-create and optimize content and multimedia assets covering
search, social, display, video.
- Test and refine messaging, creative concepts, and content
formats to improve campaign performance and return on
investment.
Owned Media Content:
- Write effective, keyword-focused web copy optimized for SEO,
AEO, and AI-powered search algorithms.
- Work alongside website manager to continuously refresh and
optimize website content to improve discoverability and engagement
in an evolving landscape driven by AI search.
- Bring a sound understand of UX/UI principles and work alongside
the Website Manager to improve online experiences across diverse
audiences.
- Collaborate with communications and creative team members, to
develop compelling asset packages for websites, email, newsletters,
and social platforms.
- Ensure content aligns with brand voice and SEO practices.
- Collaborate with the CEAS creative team and external
freelancers to script and produce long- and short-form videos.
- Maintain governance standards for content quality, consistency,
and brand compliance.
Earned Media & Thought Leadership:
- Collaborate with CEAS peers and the Office of Strategic
Relations & Communications to identify research articles and
science writing that can be repurposed into other formats (E.g.,
social posts, illustrations, graphics, videos, events, etc.) and
distributed through a full complement of channels.
- Partner with unit communicators and writers to optimize
headlines and article summaries to boost engagement, SEO, and
AEO.
- Work with subject matter experts and internal partners to
showcase thought leadership, customer stories, and educational
content.
- Develop shareable material that enhances the college’s
influence, media coverage, audience engagement, and organic brand
advocacy.
- Produce assets that showcase faculty achievements, student
success, research innovation, alumni accomplishments, and industry
partnerships.
Performance & Optimization:
- Leverage research and analytics—including web analytics, Slate
CRM data, social media metrics, and user feedback—to evaluate
effectiveness and refine content strategies.
- Define content key performance indicators and measurement
frameworks across paid, owned, and earned channels.
- Analyze performance and implement changes to improve
outcomes.
- Provide regular reports to the college and key collaborators on
key performance indicators to improve decision making.
Other:
- Deliver on objectives by working across the entire Marcom team,
including communications, creative, marketing, web, earned
media.
- Coordinate with internal and external contributors, agencies,
freelancers, and vendors as needed.
- Contribute to campaign planning, messaging frameworks, and
brand voice consistency across channels.
- Participate in weekly full team and project meetings.
- Pursue professional development opportunities to stay on top of
current marketing and communications trends.
What You Should Know
This position may be eligible for a hybrid work modality,
consistent with the
College of Engineering
and Applied Science Hybrid Work Policy .
What We Can Offer
The annual hiring range for this position is $72,000-$80,000.
Relocation is available for eligible candidates.
Benefits
At the
University of Colorado Boulder , we are
committed to supporting the holistic health and well-being of our
employees. Our comprehensive
benefits package includes medical,
dental, and retirement plans; generous paid time off; tuition
assistance for you and your dependents; and an ECO Pass for local
transit. As one of Boulder County’s largest employers, CU Boulder
offers an inspiring academic community and access to world-class
outdoor recreation. Explore additional perks and programs through
the
CU Advantage program.
Be Statements
Be dynamic. Be impactful. Be Boulder.
What We Require
- Bachelor’s degree and 3+ years of experience as a copywriter,
content creator, brand strategist, or related role, with a strong
portfolio of samples including digital, print, and social media
content.
- A combination of education and/or experience may
substitute.
What You Will Need
- Strong understanding of SEO practices and experience with
keyword research tools (E.g., Google Analytics, Semrush).
- Ability to adapt writing style to different audiences and
maintain brand voice consistency.
- Creative storytelling ability with a strong understanding of
digital marketing.
- Exceptional writing, editing, and proofreading skills;
familiarity with AP style.
- Knowledge of the creative process and experience working
side-by-side with graphic designers and web developers to ensure
copy aligns with design goals and user needs.
- Strong analytical, creative thinking, and problem-solving
skills.
- Demonstrated ability to work within a collaborative, team-first
environment.
- Sound understanding of UX and UI principles and their
application to websites and other digital media.
- Comfortable understanding and working with technical
information.
- Knowledge of social media platforms such as Facebook, Reddit,
X, Instagram, LinkedIn and YouTube.
- Strong interpersonal, collaboration and communications skills
to work effectively with cross-functional teams.
- Robust organizational, prioritization and time-management
skills for an often fast-paced environment.
- Capable of working independently under pressure and managing
multiple priorities simultaneously to meet timelines.
- Comfortable with project management software such as
Asana.
What We Would Like You to Have
- 5+ years of experience as a copywriter, content writer, brand
strategist, or related role, with a strong portfolio of writing
samples including digital, print, and social media content.
- Experience working in higher education, especially with
engineers or engineering students.
- Advertising or marketing agency experience.
- Experience with A/B testing and data-driven
decision-making.
Special Instructions
To apply, please submit the following materials:
- A current resume.
- A cover letter that specifically tells us how your background
and experience align with the requirements, qualifications, and
responsibilities of the position.
- PDF sample of work or portfolio.
We may request references at a later time.
Please apply by
August 27, 2026 for consideration.
Note: Application materials will not be accepted via email. For
consideration, please apply through
CU Boulder Jobs .
In compliance with the Colorado Job Application Fairness Act, in
any materials you submit, you may redact or remove age-identifying
information such as age, date of birth, or dates of school
attendance or graduation. You will not be penalized for redacting
or removing this information.
Posting Contact Information
Posting Contact Name: Boulder Campus Human Resources
Posting Contact Email: Recruiting@colorado.edu
