"Marketing Coordinator 2 - Arte Publico Press"

Coordinates and develops sales for a college or division program. Acts as liaison for a program with potential clients; makes contact by telephone, mail and in person to promote the program. Develops proposals and appropriate budgets for sales contracts. Develops policies and procedures, and promotional materials, for sales operations. Represents the college or division at professional conferences, trade shows, meetings, etc. Travels in the U.S. and abroad, as necessary, to negotiate contracts and conduct demonstrations. Performs other job-related duties as assigned.

Key Responsibilities

Marketing & Publicity Support

• Assist with the development and execution of marketing and publicity campaigns for new releases and seasonal titles.
• Draft press releases, media advisories, and promotional copy.
• Maintain and update media lists, author databases, and marketing archives.
• Coordinate award submissions, advertising placements, and catalog mailings.

Digital Marketing & Communications

• Support website updates, social media scheduling, and email marketing campaigns.
• Monitor analytics and track engagement to provide reports on campaign performance.
• Create graphics, flyers, and other promotional materials using tools such as Canva or InDesign.

Community & Author Engagement

• Assist with planning and coordinating book launches, author appearances, and community events.
• Liaise with authors to provide marketing materials and event support.
• Collaborate with schools, libraries, and cultural institutions on outreach initiatives.

Sales & Market Development Support

• Prepare marketing collateral and metadata for distributors, booksellers, and libraries.
• Assist with e-commerce promotions, online events, and special campaigns.
• Track book award deadlines, trade advertising opportunities, and conference calendars.

Administrative & Team Support

• Maintain marketing calendars, project timelines, and internal reports.
• Provide clerical and logistical support for departmental operations, including budget tracking and vendor coordination.
• Represent Arte Público Press at local and regional book fairs, conferences, and cultural events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Publishing, English, or related field.
• 1–2 years of experience in marketing, publicity, or communications (internships and student work acceptable).
• Strong writing, editing, and organizational skills.
• Familiarity with social media platforms, email marketing tools, and website CMS.
• Experience with design software (e.g., Canva, Adobe InDesign, Photoshop) preferred.
• Demonstrated interest in publishing, literature, or the arts.
• Commitment to multicultural literature and engagement with Latino communities.
• Bilingual skills (English/Spanish) strongly preferred.

Working Conditions

Work is performed in a typical office environment with some evening/weekend events. Occasional travel required for conferences, festivals, and author events. Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of three (3) years of directly job-related experience.