"Marketing Coordinator, Executive Education, Yale School of Management"

Overview

The Yale School of Management (SOM) seeks a Marketing Coordinator to support the Executive Education team and help advance SOM’s mission of educating leaders for business and society. Reporting to the Director of Marketing and working closely with the Managing Director of Digital Learning and Strategic Initiatives, this role is a key contributor to the planning, execution, and optimization of marketing initiatives across Executive Education programs.

The Marketing Coordinator will collaborate across teams to produce compelling marketing assets, support digital and in-person engagement efforts, and ensure the effective use of marketing technologies and data. This position is ideal for a detail-oriented, creative, and collaborative marketer who is eager to grow their skills while contributing to high-impact programs that serve senior leaders and organizations worldwide.

*Creative writing sample is required during time of application.*

*Cover letters are strongly preferred.*

Essential Duties

1. With guidance from Director of Marketing, support the timely compilation, production, and distribution of marketing and communications assets. Assets include materials like emails, websites, webinars, brochures, and ads. Coordinate translation as needed.
2. Execute social media efforts through hands-on understanding of evolving social media technologies, including Generative A.I., and best practices. Working with the Director of Marketing, conceptualize, produce, and schedule creative with a strong emphasis on video content to connect Executive Education with key audiences and report on content performance.
3. As directed by the Director of Marketing, maintain marketing automation platforms (e.g. Salesforce) including upkeep of creative assets and filing systems to help develop and nurture prospects. Use marketing automation to build email campaigns, manage send schedules, optimize content, and ensure compliance.
4. In coordination with IT and the sales and marketing teams, ensure all prospect and participant records are accurate and up to date.
5. As directed by the Director of Marketing, support in-person and digital community engagement strategies to build a dynamic professional development community.
6. Support events and webinars through event coordination, public speaking, and promotions.
7. Work closely with the marketing team to conduct marketing, competitive, trend, and consumer research to continuously improve marketing and program development.
8. With guidance from marketing team, maintain and enhance marketing metrics reports and dashboards.
9. Contribute to the development and improvement of innovations and marketing that will improve customer satisfaction, marketing effectiveness, and operational efficiency.
10. Develop strong working relationships with the university, vendors, international stakeholders, faculty, and clients. Develop and maintain positive rapport with executive programs staff.
11. As directed by the Director of Marketing, improve and systematize documented operating processes and administrative protocols of the department and work to ensure compliance with school and university policies. Other projects as assigned.

Required Skills and Abilities

1. Proficiency with Windows and Microsoft Applications: Outlook, Word, Excel and PowerPoint, and content management systems, like Drupal. Must be able to flex schedule to work nights and weekends as required for programs.
2. Proficiency with existing social media tools, including LinkedIn and social media analytics.
3. Excellent project and time management skills, and proficiency in project management software, like Monday.com.
4. Firsthand experience with Generative A.I. tools like Claude and ChatGPT.
5. Understanding of CRM segmentation and data hygiene best practices.
6. Superior interpersonal skills to interact effectively, coordinate across teams, and represent the school well with participants, faculty, administrators, and corporate contacts.
7. Possesses a positive and can-do attitude that supports the mission of the school. Proven ability to work successfully in a fast-paced and changing environment. A team player who works well with other members of the staff.
8. Proven organizational skills, including the ability to organize and manage multiple projects and processes simultaneously.
9. Excellent written and oral communications skills. Writing sample required at time of application.
10. Ability to learn quickly and respond to shifting priorities. Passion for building brands through excellence and innovation.

Preferred Education and Experience

Global program experience. Experience with email automation and client relationship management software. Proficiency with graphic design software, like Adobe InDesign and Canva. Basic HTML/CSS. Experience managing major corporate client relationships and/or events, managing multiple projects simultaneously, and facilitating the delivery of world-class service. Global orientation, experience working across countries and regions, and fluency in more than one language.

Principal Responsibilities

1. Oversees and coordinates program activities. Establishes, selects, implements, and coordinates administrative functions, procedures, and systems.
2. Based on knowledge of and experience with program activities, objectives and staff, serves as principal source of information on policies, procedures, programs and office activities. Establishes and maintains professional relationships with internal and external contacts.
3. Processes and monitors expenses and ensures adherence to budgetary guidelines. Prepares budget drafts based on existing budgets. May oversee, coordinate and/or complete applications and materials needed for grant submission.
4. Composes substantive correspondence and written material. Determines sources of data. Compiles, synthesizes and manipulates data. Summarizes findings and writes, produces and distributes reports or portions of reports. May create simple databases.
5. Provides editorial support for a journal/publication. Proofreads and edits material for grammatical and factual accuracy. Tracks copy through various editing and production stages. Communicates with authors, printers, and others concerned with published work.
6. Oversees, instructs, and coordinates activities of support staff.
7. Ensure compliance with University, Federal, and State guidelines, rules, and regulations.
8. May perform other duties as assigned.

Required Education and Experience

Six years of related work experience, four of them in the same job family at the next lower level and a high school level education; or four years of related work experience and an Associate degree; or little or no work experience and a Bachelor degree in a related field; or an equivalent combination of experience and education.