Marketing Coordinator II - 530708

etc. Coordinates production of materials specified in marketing plans and calendars. Consults with product and/or program development. Additional Department Summary: Works within Enrollment Management to support the division’s contribution to the University’s strategic plan. Manages the utilization of email communications for the purpose of generating and disseminating student success information through our customer relationship management system (CRM). Identifies, develops, and disseminates proactively for activities, events, and notifications for the Division of Enrollment Management (EM) Customer Relationship Management System (CRM). The primary audience of the CRM includes current undergraduate students. Provides tactical marketing support, including providing innovative and strategic vision for digital marketing and email to support campus partners, retention, and graduation efforts. Plays a critical role in the approval process of all email communications including stakeholder feedback and revision control. Works collaboratively to plan and execute marketing activities for the Division of Enrollment Management. Assists leadership with summaries of CRM campaign effectiveness regarding key strategic enrollment management initiatives for campus leadership. Abides by all confidentiality laws and policies while accessing data that is protected by HIPPA and FERPA regulations as well as institutional data security guidelines. Required Minimum Qualifications: Bachelor's degree and two (2) years of marketing, public relations, communications, or advertising experience; OR master's degree and some marketing, public relations, communications, or advertising experience. Skills and Knowledge: Excellent copywriting, editing, proofreading, project management, and verbal and written communication skills. Ability to work as part of a team and meet deadlines. Knowledge of professional writing styles and ability to master AP and UA Editorial Style. Preferred Qualifications: Project management experience. Email and/or digital campaign execution and marketing copy writing experience. Experience with Slate CRM, SQL, and/or Microsoft Excel. Experience with HTML and CSS. Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made. Equal Employment Opportunity : The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster. The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.