The Marketing Coordinator plays a vital role in telling ABACs story across digital, print, and multimedia platforms. This position is responsible for creating compelling content that highlights the colleges people, programs, and impact, while ensuring consistency in brand voice and visual identity.
A key component of this role includes maintaining and enhancing the colleges website, ensuring content is accurate, engaging, and aligned with institutional priorities. The coordinator will serve as a primary contributor to ABACs digital presence through web content management, storytelling, and strategic communication efforts that support recruitment, retention, and community engagement.
Primary Responsibilities
- Develop and write feature stories, news releases, and articles showcasing ABAC students, faculty, alumni, and programs for web, print, and digital platforms.
- Maintain, edit, and update the colleges website, ensuring content is current, accurate, user-friendly, and aligned with branding and messaging standards.
- Collaborate with campus departments to gather, organize, and publish web content, including program pages, news updates, and landing pages.
- Monitor website performance and user engagement, recommending improvements to enhance user experience, navigation, and content effectiveness.
- Capture and edit photography and video to support storytelling and marketing initiatives.
- Design marketing materials including brochures, flyers, and digital graphics that align with institutional branding.
- Develop and manage social media content to increase engagement, visibility, and audience growth.
- Assist with digital campaigns, ensuring consistency across website, email, and social platforms.
- Track analytics across web and social platforms to inform strategy and improve performance.
- Stay current on emerging trends in digital marketing, web content strategy, and higher education communications.
- Support marketing initiatives, projects, and campus events as assigned.
Position Requirements
- Strong writing, editing, and storytelling skills with attention to detail and accuracy.
- Experience managing and updating websites using a content management system (CMS), with an understanding of web structure, usability, and best practices.
- Knowledge of basic SEO principles and digital content optimization preferred.
- Proficiency in Adobe Creative Suite (Photoshop, Premiere, InDesign) or similar tools.
- Working knowledge of social media platforms, content strategies, and scheduling/management tools.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Excellent communication and interpersonal skills with a collaborative, proactive mindset.
- Ability to work occasional evenings or weekends in support of college events.
Required Qualifications
- Bachelors degree in marketing, communications, journalism, public relations, or a related field.
Preferred Qualifications
- One to two years of professional experience in marketing, communications, or content creation.
- Experience with website content management and digital media production.