Marketing & Communication Coordinator I/II, Student
Experience
Florida Gulf Coast University
Job Summary
The Student Experience at FGCU comprises areas of Student Success
and Enrollment Management that enhance the experience of each
student. These areas include recreation and wellness, leadership
development, and student events and programs.
The Marketing & Communications Coordinator, Student Experience
supports the implementation of marketing and communication
initiatives for areas within Student Experience by coordinating
assigned projects from planning through completion and ensuring
timely, high-quality deliverables. This position develops and
produces content across digital, print, web, social media,
photography, and video platforms; coordinates assigned project
workflows; collaborates with campus partners and external vendors;
and ensures all marketing materials align with university branding,
accessibility, and communication standards. The Marketing
Coordinator also supervises student marketing staff as assigned and
provides training and consultation to student organizations,
student leaders, and departmental staff on marketing best
practices, branding requirements, and effective communication
strategies to support consistent, engaging, and compliant
promotional efforts across Student Experience.
FGCU is building a culture of curiosity, commitment and
collaboration. We value employees who successfully work with others
and drive positive change through critical thinking and decisive
action. If you thrive in an environment of innovation,
accountability and mutual respect, you will find a good home
here.
Job Description
Typical duties may include but are not limited to:
- Coordinates marketing projects for assigned areas within
Student Experience by managing the intake, prioritization,
assignment, tracking, and completion of marketing requests through
established workflows and project management systems.
Coordinates the development of marketing and promotional
materials across multiple platforms, including graphic design,
social media, websites, photography, videography, presentations,
reports, and print publications.
Provides project oversight for marketing initiatives serving
multiple assigned Student Experience departments and program areas,
monitoring timelines, deliverables, and quality standards while
supporting alignment with divisional goals.
Supervises and develops student marketing staff and graduate
assistants as assigned through hiring, onboarding, training,
project assignment, coaching, performance feedback, and ongoing
professional development.
Reviews, edits, and provides quality assurance for marketing
content produced by student staff to ensure consistency,
effectiveness, accessibility, and compliance with university
branding standards.
Coordinates and maintains the departmental web presence across
more than 50 webpages, ensuring content accuracy, functionality,
accessibility compliance, and alignment with university
communication standards.
Coordinates content planning and content management for
departmental social media channels and provides guidance and
training on social media best practices for all areas within
Student Experience.
Creates and coordinates visual media content, including
photography, videography, video editing, and multimedia projects
that support student engagement, recruitment, educational
initiatives, and signature campus programs.
Serves as a resource for professional staff, student employees,
student organizations, and sport club officers on marketing
processes, branding requirements, accessibility standards, and
communication best practices.
Coordinates relationships with external vendors and print
production partners by preparing production-ready files,
communicating project specifications, reviewing proofs, and
supporting quality production outcomes.
Monitors marketing workflows and project outcomes, identifies
opportunities for increased efficiency, and recommends improvements
that enhance marketing operations within assigned areas.
Ensures marketing and communication materials comply with
university policies, brand standards, licensing requirements, and
ADA accessibility guidelines.
Collaborates with designers, marketing coordinators, and staff
throughout Student Success & Enrollment Management and
University Marketing & Communications to maintain consistent
branding and messaging across Student Experience
communications.
Other Duties:
- Performs other job-related duties as assigned.
- Assists with communication efforts during emergencies.
Additional Job Description
Required Qualifications for Marketing & Communications
Coordinator I:
- This position requires five years of directly related full-time
experience or, as an alternative, a Bachelor's degree from an
accredited institution in an appropriate area of specialization and
one year of full-time experience directly related to the job
functions.
- Professional full-time experience in graphic design, marketing,
public relations, website development, or communications.
- Experience operating a personal computer and proficient with
Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and
Outlook).
- Any appropriate combination of relevant education, experience,
and/or certifications may be considered.
Required Qualifications for Marketing & Communications
Coordinator II:
- This position requires seven years of directly related
full-time experience or, as an alternative, a Bachelor's degree
from an accredited institution in an appropriate area of
specialization and three years of full-time experience directly
related to the job functions.
- Professional full-time experience in graphic design, marketing,
public relations, website development, or communications.
- Experience operating a personal computer and proficient with
Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and
Outlook).
- Any appropriate combination of relevant education, experience,
and/or certifications may be considered.
Knowledge, Skills & Abilities
- Proven ability to think strategically and approach challenges
with creativity
- Demonstrated track record of reliability, meeting goals, and
holding oneself accountable
- Strong interpersonal skills and experience working effectively
across teams
- Knowledge of marketing principles, including promotion and
public relations.
- Knowledge of media production, communication, and dissemination
techniques and methods, including alternative ways to inform and
entertain via written, verbal, and visual media.
- Knowledge of and ability to post photographs to various social
media sites.
- Knowledge and proficiency in use of publishing and design
software.
- Excellent interpersonal, verbal and written communication
skills.
- Skill in completing assignments accurately and with attention
to detail.
- Skill in public speaking and delivering presentations to
individuals and groups.
- Strong organizational skills and an ability to prioritize and
complete simultaneous projects within deadlines.
- Ability to work successfully as both a member of a team and
independently with minimal supervision.
- Ability to work under pressure and meet close deadlines.
- Ability to design promotional and marketing materials including
brochures, newsletters, posters, on-line banners, ads, reports, and
news and magazine features.
- Ability to train, coach, and provide guidance to students,
campus partners, and staff on marketing principles, branding
standards, accessibility requirements, communication best
practices, and the effective use of marketing tools and
resources.
- Ability to take initiative to plan, organize, coordinate and
perform work in various situations when numerous and competing
demands are involved.
- Ability to supervise, mentor, and develop student employees by
assigning work, establishing priorities, and providing performance
feedback.
- Ability to think critically and creatively, have a high
standard of integrity, and be motivated to incorporate best
practices into the organizational structure.
- Ability to operate personal computers with proficiency and
learn new applications and systems.
Institutional Values & Behavioral Expectation
In this role, the successful candidate will be expected to:
- Seek out new approaches to improve outcomes; remain open for
feedback and new ideas.
- Lead with integrity; consistently produce high-quality work;
persevere to overcome obstacles to meet deadlines and achieve
deliverables.
- Share information and insights thoughtfully; build partnerships
across departments; communicate respectfully; support colleagues to
achieve common goals.
Salary commensurate with education and experience up to
$50,710.
Applications received prior to September 14, 2026, will receive
priority review.
Applicants will be evaluated for roles as either Marketing &
Communications Coordinator I or Marketing & Communications
Coordinator II based on their qualifications.
FGCU is a State University System of Florida member and an Equal
Opportunity and Equal Access employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, age, national origin, disability, or
protected veteran status.
To apply, please visit: https://jobs.fgcu.edu/jobs/marketing-communication-coordinator-i-ii-student-experience-fort-myers-florida-united-states
je-e0863d10566d44e6ad3aa824ee745110
