Marketing Generalist (Catalog Compiler) Job Description
Hours: Monday - Friday, 8:00am- 5:00pm
Reports to: VP of Marketing
Position Summary:
The Marketing Generalist is responsible for executing a broad range of marketing activities, including content creation, social media management, email marketing, and campaign coordination. This Marketing Generalist's functions include developing written product descriptions and other content for Marketing publications and initiatives. Creating engaging content for sales and marketing programs, blog articles, social media posts, and new product announcements. This position supports the marketing team in developing both printed and digital content, including product catalogs. This role works cross-functionally with the organization to support brand awareness and customer engagement.
Supervisory Responsibilities:
The position has no supervisory responsibilities.
Key Responsibilities & Duties:
- Assist with planning, developing, and executing all Lane Automotive initiatives.
- Use manufacturer's catalogs, websites, representatives, first-hand inspection, and other means to develop or revise product descriptions and develop charts/tables for catalogs and other sales materials.
- Ensure product descriptions, specifications, pricing, imagery, and other catalog content are accurate and up to date.
- Identify opportunities to improve catalog production workflows, efficiency, and accuracy.
- Stay current with best practices for catalog production.
- Assist with development/design of various manufacturers' advertising programs and marketing research projects.
- Create, review, and collaborate with internal and external teams to ensure media (photography, video, copy) is completed promptly and to a high standard.
- Contribute to diverse marketing materials, including digital ads, social media content, websites, and videos for all Lane Automotive brands.
- Work with the Marketing department and Studio teams to understand and define processes.
- Assist with a range of media projects, including but not limited to filming, editing, promotional, social media, etc.
- Conduct market research to identify trends, customer needs, and growth opportunities.
- Work with internal and external teams to ensure media (photography, video, copy) are completed promptly and of excellent quality.
- Monitor own work to ensure quality, apply feedback to improve performance, and look for ways to improve and promote quality.
- Attend industry events (Company Events, Trade Shows, and Motorsports Events) as a strong brand representative.
- Work in a team environment.
- Promote and maintain a clean and safe work environment by complying with procedures, policies, training, and regulations.
- Ensure established policies and procedures are followed.
- Participate in continuous improvement project team activities.
- Other duties as assigned.
Education/Experience/Qualifications:
- High school diploma/GED, required.
- Associate degree, in Communications, Technical Writing, or related field, preferred.
- 2-5 years of related experience, required.
- Basic proficiency in Adobe InDesign and a working knowledge of Adobe Creative Suite applications, including Photoshop and Illustrator, are required.
- Experience working with SEO management software/tools is a plus.
- Experience working with product information, databases, spreadsheets, or content management systems, preferred.
- Working knowledge of the automotive aftermarket industry, required.
- Performance automotive enthusiast, preferred.
Skills & Abilities:
- Proficient with Microsoft Office Suite and other job-related equipment and software.
- Exceptional attention to detail and commitment to accuracy.
- Ability to manage large-scale projects with multiple deadlines and moving priorities.
- Ability to communicate effectively (clear and concise) through writing, speaking, active listening, and presentation.
- Excellent organization skills and detail-oriented with exceptional critical thinking, multi-tasking, and problem-solving abilities.
- Excellent time management.
- Ability to work both independently, within a team, and cross-functionally with other departments/stakeholders.
- Ability to work with minimum supervision/guidance and must be self-directed.
- Ability to develop and foster business relationships.
- Willing to participate in company designated training.
- Must have knowledge of and comply with the policies and procedures contained in the company handbook.
- Must be able to maintain confidentiality.
- Must be able to practice safe work habits.
Physical Demands:
This is an office-type position that requires sitting, standing, walking, stooping, kneeling, and use of hands. This position requires the operation of basic office equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position can also be performed remotely.
Work Environment:
Each coworker is accountable for their actions and is required to exercise good judgment in everything they do on behalf of Lane Automotive. Part of that responsibility includes understanding and living up to company values, standards, and policies, specifically our code of ethics and business conduct. Additionally, every coworker has responsibility to ask questions when they are unsure of what those values, standards and policies require, and to act if they believe someone else is not acting consistently with those values, standards and policies.
The information in this job description is intended to convey information about the key responsibilities and requirements. It is not an exhaustive list of the skills, efforts, duties, responsibilities, or working conditions associated with the opportunity. Responsibilities are subject to change.
At Lane Automotive, we recognize our ultimate success depends on our talented and dedicated workforce. We value the contribution each Team Member makes to our Vision “To deliver the best customer experience in every market we serve.” We expect Team Members to practice values in all decisions and lead the values by action and example.
Lane Automotive Values:
Integrity: Be genuine, always do what's right even when no one is looking
Passion: A strong feeling of excitement
Innovation: Never satisfied with the status quo
Respect: Consideration for everyone, in everything we do
Accountability: Take ownership
Lane Automotive welcomes diversity. As an equal opportunity employer, all qualified applicants will be considered regardless of race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.
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