"Marketing Lead (MBA & EMBA English Programmes), MBA Programmes Office"

About NUS Business School

Founded in the same year that Singapore gained independence, NUS Business School stands today among the world’s leading business schools. It is distinctive for offering the best of global business knowledge with deep Asian insights, preparing students to lead Asian businesses to international success and to help global businesses succeed in Asia.

For more than 50 years, NUS Business School has offered a rigorous, relevant and rewarding business education to outstanding students from across the world. That would not have been possible without a group of dedicated professionals who are passionate about building a positive environment to grow and groom future business leaders. And we are looking to add to our BIZ family!

To learn more about the NUS Business School, please visit https://bschool.nus.edu.sg/

Job Description

The Marketing Lead (English Programmes) plays a critical leadership role in driving the growth and reputation of NUS Business School’s English-language graduate programmes — including the NUS MBA (Full-Time and Part-Time), the NUS Executive MBA (English) and UCLA NUS EMBA.

1. Strategic Leadership of English-Programme Marketing and Admissions

• Shape and refine the brand positioning for the MBA, EMBA-English, and UCLA–NUS EMBA portfolios to ensure clarity, differentiation, and relevance across diverse audiences
• Develop and execute integrated marketing strategies for MBA and EMBA-English programmes across priority markets.
• Translate School-wide objectives into actionable annual marketing plans, campaign calendars, KPIs, and budgets.
• Ensure strategic alignment with the Head of Marketing & Admissions across English + Chinese portfolios, particularly on messaging, positioning, and applicant pipeline needs.

2. Leadership of English-Programme Teams

• Lead, coach, and develop a high-performing marketing team capable of addressing the distinct needs, motivations, and communication styles of both MBA and EMBA audiences, while encouraging innovation and fresh approaches to engagement.
• Provide direct leadership and day-to-day management of the Digital Marketing team, while guiding MBA and EMBA-English Marketing managers through a dotted-line relationship to ensure alignment, shared priorities, and coordinated execution.
• Ensure clarity of roles, operational consistency, and strong collaboration across marketing, digital, admissions, and programme teams.
• Foster a culture of creativity, experimentation, and continuous improvement.

3. Marketing Strategy, Brand Positioning and Content Execution

• Drive programme storytelling, messaging architecture, and value proposition development tailored to distinct segments across global and regional audiences.
• Oversee multi-channel campaigns -- including digital advertising, SEM, automation, social media, and content creation -- with an emphasis on agility, relevance, and data-driven iteration.
• Own the website strategy and development roadmap; ensure high-quality content, intuitive user experiences, SEO, and optimised conversion paths for diverse user journeys.
• Maintain a clear and compelling presence for English programmes across all marketing and digital touchpoints.

4. Recruitment Outreach, Partnerships and Market Development

• Lead domestic and international marketing-led outreach, including events, digital engagements, community-building initiatives, and ambassador activities.
• Build partnerships with corporates, embassies, alumni, and channel partners to expand programme visibility and strengthen market presence.
• Develop and lead community-building initiatives to create ongoing engagement with prospects, ambassadors, and alumni.
• Oversee the strategy and activation of student and alumni ambassador initiatives