Unit: Office of Strategic Enrollment Management
Department: Div Strategic Enrollment Management
Department Summary: Virginia Commonwealth University (VCU) seeks a proactive and detail-oriented Marketing Manager to support cross-platform marketing execution for specific VCU Online programs, an important part of VCU’s portfolio. This role sits within the Division of Strategic Enrollment Management and Global Initiatives (SEMGI) and reports to the Director of Digital Content & Web Experience, helping translate portfolio-level strategy into day-to-day campaign execution that drives inquiry generation, application growth, and enrollment.
This position builds and manages multi-channel marketing efforts — including paid media, SEM/SEO, email automation, and landing page content — for assigned programs, ensuring campaigns are executed on time, on budget, and in alignment with broader VCU Online marketing strategy.
Operating in close partnership with the Associate Director of Marketing, academic college contacts, and campus marketing teams, the Marketing Manager plays a hands-on role in campaign build-out, content coordination, and performance monitoring, supporting continuous improvement of enrollment marketing outcomes for their assigned program(s).
Duties & Responsibilities:
Campaign Execution & Channel Management (35%)
Department: Div Strategic Enrollment Management
Department Summary: Virginia Commonwealth University (VCU) seeks a proactive and detail-oriented Marketing Manager to support cross-platform marketing execution for specific VCU Online programs, an important part of VCU’s portfolio. This role sits within the Division of Strategic Enrollment Management and Global Initiatives (SEMGI) and reports to the Director of Digital Content & Web Experience, helping translate portfolio-level strategy into day-to-day campaign execution that drives inquiry generation, application growth, and enrollment.
This position builds and manages multi-channel marketing efforts — including paid media, SEM/SEO, email automation, and landing page content — for assigned programs, ensuring campaigns are executed on time, on budget, and in alignment with broader VCU Online marketing strategy.
Operating in close partnership with the Associate Director of Marketing, academic college contacts, and campus marketing teams, the Marketing Manager plays a hands-on role in campaign build-out, content coordination, and performance monitoring, supporting continuous improvement of enrollment marketing outcomes for their assigned program(s).
Duties & Responsibilities:
Campaign Execution & Channel Management (35%)
- Build and manage day-to-day marketing campaigns for the assigned program across paid media, SEM/SEO, email automation, and landing pages, in alignment with strategy set by the Senior Marketing Manager.