Overview

This Marketing - Qualitative program at Grand Canyon University utilizes qualitative methodology and prepares students to create and manage data-driven marketing in a variety of industries with the intent to secure competitive advantages.

Features

Students will do this by creating a sampling plan, designing and field testing research tools, collecting data and conducting a deep analysis of the data using a systematic approach.
This differs from GCU’s quantitative DBA with an Emphasis in Marketing, which focuses on examining and analyzing events by interpreting numeric data. Students enrolled in both of these programs are required to draft a written dissertation detailing their findings.

Programme Structure

Courses include:

The Literature Landscape: Business
Emerging Issues in Financial Management
The History and Philosophy of Marketing
Designing a Qualitative Study
The Sustainable Future

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

General requirements

Grand Canyon University (GCU) welcomes applicants 16 years old and older for admission consideration. We seek future graduates with diverse interests, experiences and perspectives, ready to capture academic opportunities with creativity and enthusiasm.
Although GCU seeks to integrate Christian faith and practice into all aspects of campus life, no statement of faith or religious affiliation is required of prospective students, with the exception of majors in the College of Theology. Theology majors are required to affirm GCU's Doctrinal Statement and the College of Theology Covenant.
All students must submit either acceptable high school or college transcripts to be considered for full admission into the University. If students cannot meet the GPA requirements with their transcripts but have test scores or a college-GPA that meets admission requirements, students may be eligible for full admission.

Tuition Fees

Tuition fees are shown in AUD and the most likely applicable fee is shown based on your nationality.

International — Non-residents: 15,871 AUD / year (≈ 11,250 USD / year)
Out-of-State — 15,871 AUD / year (≈ 11,250 USD / year)
Domestic — In-State: 15,871 AUD / year (≈ 11,250 USD / year)

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Marketing - Qualitative

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Competition for USA Individuals and Entities for Innovation in Visual Function Assesssment

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This is a Preview Listing…

Your Network at Work… Higher Ed Candidate Connect

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