"Marketing Strategist"

Job Details

Job no: 495169

Work Type: Staff Full-Time

Locations: Baton Rouge, LA

Categories: Communications, Public Relations

College: BRCC

Department: Marketing and Public Relations

Type of Appointment: Full time - Regular

Salary: Salary Commensurate with experience

The Marketing Strategist supports the Chief Community Engagement Officer in designing and executing data-driven marketing strategies and campaigns that elevate the Baton Rouge Community College (BRCC) brand, increase student engagement, and expand community visibility. This role combines strategic planning, creative execution, and analytical evaluation to ensure the college’s marketing initiatives are effective, consistent, and aligned with institutional goals.

Duties and Responsibilities: Essential Duties & Responsibilities

• Marketing Strategy & Research – 25%
  • Assist the Chief Community Engagement Officer in creating integrated marketing strategies and campaigns for BRCC.
  • Conduct market research and analysis to determine target audiences, messages, market trends, and competitor activities.
  • Research the Baton Rouge/Louisiana community college landscape to inform strategy.
  • Survey students and prospective students regularly to guide campaign development.
• Media Planning, Buying & Vendor Relations – 20%
  • Manage advertising contracts, requisitions, and ad buys across all channels (billboards, print, TV, radio, digital, and social media).
  • Develop and maintain strong relationships with local advertising outlets to improve cost effectiveness and opportunities for visibility.
• Campaign Data Analysis & Reporting – 15%
  • Monitor and analyze performance metrics for all marketing strategies and campaigns.
  • Prepare data-driven reports for the Chief Community Engagement Officer.
  • Recommend adjustments to campaigns based on performance data to maximize impact.
• Content Creation & Brand Support – 15%
  • Assist with the creation of content for all mediums (digital, print, video, social, etc.) that support marketing strategies and campaigns.
  • Ensure brand consistency across platforms and communication channels.
  • Help manage BRCC’s brand presence to increase brand awareness and community engagement.
• Campus & Employee Engagement – 10%
  • Ensure marketing campaigns are effectively implemented across all BRCC campuses and are accessible to all employees.
  • Partner with BRCC events team to order, maintain, and distribute promotional items, backdrops, banners, and other marketing materials.
• Cross-functional Collaboration & Special Initiatives – 10%
  • Support special projects that align with strategic marketing goals.
  • Collaborate with departments and stakeholders across BRCC to ensure marketing initiatives advance the college’s mission and community presence.
• 5% Other duties as assigned

Required Education: Bachelor's degree in Marketing, Advertising, Communications, or related field.

Required Experience:

• Demonstrated experience in developing integrated marketing campaigns and managing media buying.
• Strong analytical skills with the ability to interpret data and recommend strategy adjustments.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Education: Master's degree in Marketing, Advertising, Communications, or related field.

Preferred Experience: 5 years of experience, 1 year in higher education

Benefits: As a member of the Louisiana Community and Technical College System, BRCC has an attractive benefits package with a wide variety of benefit options. Benefits offered include retirement, multiple medical insurance options, supplemental insurances (dental, term life, disability, accident, vision, etc.), Tax Saver Flexible Benefits Plan (saves tax dollars on some child care and medical expenses), holidays (14 per year, typically includes longer break at Christmas), generous annual (vacation) and sick leave benefits and Employee Assistance Program. Specific benefits depend on job category, percent effort and length of employment.

Passing pre-employment criminal background screen is required as a condition of employment. BRCC is a State As a Model Employer (SAME) agency that supports improved employment opportunities for individuals with disabilities.