Multi-Channel Content Creator
Salary: $55,000-$60,000
Summary:
Established in 1809, Miami University is consistently ranked among the top 50 national public universities by U.S. News & World Report for providing students with an Ivy League-quality education at a public school price. Located in the quintessential college town of Oxford, Ohio—with regional campuses in Hamilton and Middletown, a learning center in West Chester, and a European study center in Luxembourg, and numerous online learning options—Miami serves more than 21,600 undergraduates across…
120 areas of study, and more than 2,500 graduate students through 70 master’s and doctoral degree programs.
Miami University’s Communications and Marketing department has been charged with building and maintaining the university’s brand on a local, regional, and national stage. This dynamic and award-winning team is comprised of over 60 marketing and communications professionals and is looking to hire a Multi-channel Content Creator.
Miami University seeks a communications professional to find, research, and write stories, multimedia features, social media posts, and web content in alignment with the university’s brand. The Multi-channel Content Creator/Associate Multi-channel Content Creator will collaborate with appropriate staff — such as graphic designers, videographers, and photographers — to write, edit, and prepare for production a variety of university communications. The successful candidate will have a demonstrated understanding of the difference between writing for print publications, advertising, and websites, embracing university brand standards and tone of voice.
The position of Multi-channel Content Creator/Associate Multi-channel Content Creator will be expected to work within our project management system in order to assist in managing project timelines and maintaining deadlines to ensure timely completion of projects. It will require giving/receiving creative and editorial feedback from/to clients and colleagues, as well as the ability to drive results while keeping projects on track. The successful candidate will have demonstrated experience and understanding in these areas.
This position has been approved for remote work. Remote work is not a right, it is a work arrangement that can be modified or revoked by Miami University at any time for any reason, including the convenience of the University.
Duties/Physical Demands:
- Serve as the primary liaison between the marketing department and key campus admission/enrollment partners, guiding the enrollment marketing team’s efforts with strategies and tactics to reach and engage with the designated populations (e.g., first year/transfer/graduate, domestic/international, on-campus/online students). Create engaging visual and written multi-channel content for websites, email, social media, third-party platforms, and other communication vehicles to promote the Miami University student experience to future students. Use data-informed strategy to implement, monitor, and maintain enrollment communication plans for prospective, admitted, and enrolling students, their parents/family, and other influencers, serving as liaison to strategic teams within the Office of Admission. Collaborate with production managers, other content creators, designers, photographers, web staff, and other appropriate staff to produce content in support of university enrollment goals. Contribute to Miami social media channels, creating content that will engage prospective Miami students. Write, present, and modify copy. Proofread other editors’ materials. Research content, conduct interviews, and prepare profiles. Assist in maintaining project deadlines and feasibility during the production of materials. Follow process and use appropriate software/tools for successfully monitoring progress of active projects, providing support as needed to ensure timely completion. Participate in professional development activities. Other duties as assigned.
Minimum Qualifications:
- Bachelor's Degree At least three (3) years of experience creating content in a communication or marketing field.
Preferred Qualifications:
- Experience with communication in higher education, preferably admission marketing and communication.
Required Knowledge, Skills, and Abilities:
- Excellent communication skills, both oral and written. Ability to communicate complex ideas clearly and effectively to varied audiences and across teams. Strong organizational and project management skills, including the ability to manage complex tasks, set priorities, meet deadlines, and lead projects. Ability to collaborate and contribute in a team environment, as well as demonstrate initiative, independence, and sound judgment in decision-making. Strong attention to detail and accuracy in all work. Excellent editing skills, including technical knowledge, grammar and formatting. Familiarity with social media platforms and strategy. Experience with web content management systems (CMS); marketing best practices. Knowledge of AP style and experience working within brand guidelines.
Preferred Knowledge, Skills, and Abilities:
- Knowledge of higher education recruitment strategies and/or marketing and communication strategies. Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information. Ability to work collaboratively with various internal and external constituencies. Experience in integrating technology as part of a larger marketing strategy. Experience with CRM software and other relational databases. Experience writing and publishing blog content. Proficiency with Adobe Creative Suite and/or other video editing software. Customer service skills, including diplomatically, patiently, and successfully handling complaints, problems, questions, conflict, and suggestions. Understanding of development and design tools (including HTML), SEO, cross-browser and cross-platform compatibility, basic understanding of website analytics and measuring ROI; solid understanding of online copywriting and how it impacts search engine optimization.
Required Application Documents
To be considered for this position, applicants must submit all of the following materials: (1) a current resume, (2) a cover letter, and (3) a portfolio/examples of previous work. Applications that do not include all required materials may not be considered for review.
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