Develops and updates social media content and monitors brand's
social networks, responding to comments and collecting feedback
from audiences.
Creates comprehensive plans for social media engagement,
including conducting market research to identify social media sites
preferred by target audiences, engaging types of posts, and peak
engagement posting times.
Cultivate data-driven, high-impact, and results-oriented
enrollment marketing practices to ensure annual enrollment of a
high-achieving and diverse student body within the JD program and
LLM program.
Capture, create, and edit captivating high-quality visual
images to promote the law school. Provide on-site event photo/video
coverage for key institutional moments (e.g., Commencement, JD
Admissions Open House, Admitted Students Day, orientation, yield
events, etc.) on a rotating basis during evenings or weekends.
Record and edit compelling videos to be used across various
platforms, including websites, social media, and digital
newsletters that authentically showcase McGeorge's community,
academics, and campus life. Videos should be in alignment with
university brand, goals and objectives. Produce long-form
horizontal videos for YouTube and short-form vertical videos for
TikTok, Instagram Reels, YouTube Shorts, and emerging
platforms.
Maintain organized digital asset libraries with appropriate
metadata, versioning, and usage rights. Upload finished content and
b-roll to digital libraries for future possible use.
Develop major story and feature ideas that elevate University
of the Pacific McGeorge School of Law regionally and nationally;
creates and edits an extensive and wide array of compelling and
interesting news and feature stories, web and magazine features,
profiles, bios, newsletter content, blogs, captions, and speeches
of varying lengths.
Make decisions and recommendations regarding content direction
and selection, content placement, and timing.
Has a keen sense of curiosity in finding story ideas and knows
how to tease out content from a variety of sources. Identifies
stories that are media worthy and works with the Assistant Dean of
Law School Marketing and Communications on pitching.
Highly adept at researching and gathering data and market
intelligence, finding sources, conducting interviews; fact checks
all content with multiple sources.
Provide editing support, including proofreading, error
checking, fact checking, and production support for a variety of
marketing materials in different formats (video, print,
digital).
Can easily work with senior leaders throughout the organization
and cultivate strong relationships and networks with coworkers,
community members and university colleagues to identify potential
story ideas and other areas of content, as well as to seek out
information.
Manages digital newsletters, which entails writing, layout,
distribution and analytics.
Coordinate robust email marketing campaigns. Monitor and
analyze the effectiveness of email marketing efforts using various
tools and metrics, such as web analytics, email open rates,
click-through rates, conversion rates, etc., and provide regular
reports and recommendations for improvement.
Plan, implement, and assess marketing campaigns (email, print,
and digital) to external audiences.
Create and develop graphic design materials for the law school.
Conceptualize, develop, and implement graphic design in marketing
campaigns and collateral as needed. Takes initiatives from concept
to completion to inform and engage key stakeholders while ensuring
the highest possible quality and consistency in look and feel for
all projects.
Track the course of marketing initiatives, analyze, and present
results. Propose corrective actions as appropriate. Update,
maintain, and recommend solutions for optimizing law school
communications to internal and external audiences.
Develop landing pages, program descriptions, and priority web
content optimized for readability, engagement, and conversion.
Supervise student employees and temporary employees as needed;
delegate tasks, approve timesheets, create work schedules, and
oversee their work product.
Initiate and facilitate collaboration between different
departments on behalf of the Law School Office of Marketing and
Communications.
Ensure visual and verbal consistency of materials produced by
the law school.
Ensure workflow is timely and efficient.
Handle confidential materials and situations with sensitivity,
discretion, and independent judgement.
Follows university's editorial standards, branding guidelines,
and accessibility standards.
Proofreads and edits content for accuracy, clarity,
consistency, grammar and editorial style.
Manage special projects and other related duties as
assigned.
University of the Pacific recognizes that diversity, equity, and
inclusion is foundational to the success of our valued students and
employees. We prioritize policy and decision-making that
demonstrates awareness of, and responsiveness to, the ways
socio-cultural forces related to race, gender, ability, sexuality,
socio-economic status, etc. impede or propel students, faculty, and
staff.
Minimum Qualifications:
- Bachelor's degree in journalism, English, marketing,
communications, professional writing, or relevant field.
- Two (2) years of work experience with AP style, journalistic
writing, and news reporting for a variety of audiences.
- Two (2) years of experience shooting and editing photography
and videography.
- One (1) year of experience developing content for social media
channels (including but not limited to Instagram, Facebook,
LinkedIn, X, YouTube, and TikTok).
- Experience with Adobe Photoshop, Lightroom, Premiere Pro, and
InDesign.
- Experience with Instagram Edits, TikTok Creative Studio, and
CapCut for short-form video editing.
Preferred Qualifications:
- Master's degree in journalism, English, marketing,
communications, professional writing, or relevant field.
- Excellent verbal and interpersonal communication skills.
- Strong writing, editing, proofreading, and
photography/videography skills and the ability to work well under
tight deadlines.
- High level proficiency with Microsoft Outlook, Word, Excel, and
PowerPoint. Experience with Canva or a similar graphic design
platform.
- Experience working with content management systems and email
marketing applications.
- Experience writing marketing copy for various forms of
marketing collateral, email marketing campaigns, social media, and
advertisements.
- Experience using analytics software such as Google Analytics
and Sprout Social.
- Experience working in a higher education or agency
setting.
- Experience using social media platforms.
- Familiarity with evaluating, hiring, and managing outside
vendors and/or freelance creative resources.
- Excellent organizational, analytical, and problem-solving
skills, and ability to handle multiple tasks under pressure and
meet deadlines.
- Experience and sensitivity in working with people of diverse
backgrounds and cultures.
- Demonstrated experience in advancing social justice, equity,
and inclusion in a university setting.
- Ability to engage and integrate culturally responsive practices
and knowledge in their work.
Physical Requirements:
The physical demands described here are representative but not
definitive of those that must be met by an employee to successfully
perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.
Some lifting of materials (20lbs or less). Bending, stretching,
reaching required. Sitting for long periods of time.
Valid driver's license required. Incumbent must also be able to
meet the University's fleet rules and be eligible to drive for
University business. The University and its insurance carrier
reserves the right to exclude applicants based on their driving
record.
Hiring Range: $22.68 - $30.04 per hour We consider factors
such as, but not limited to, scope and responsibilities of the
position, candidate's qualifications, internal equity, as well as
market and organizational considerations when extending an
offer.
Background Check Statement:
All applicants who receive a conditional offer of employment are
required to execute a release and authorization for a background
screening.
AB 810 Misconduct Disclosure Requirement:
University of the Pacific complies with California Assembly Bill
810, requiring candidates accepting conditional job offers to
disclose any final administrative or judicial findings, ongoing
proceedings, allegations, resignations under investigation, or
appeals related to sexual harassment or misconduct within the past
seven years.
To apply, visit https://pacific.peopleadmin.com/postings/32661
je-86f78c245ea848a49e03f415697d92f6
