Current UC employees must apply internally via SuccessFactors
Next Lives at the University of Cincinnati
Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu.
UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.
About UC OnlineUC Online is the University of Cincinnati's online division, bringing UC's nationally recognized programs to students who need the flexibility of online learning. We support students at every stage, from their first inquiry through graduation, with a focus on quality and innovation.
Student success drives everything we do. We use data to help students find the right program, stay on track, and reach their goals - giving them access to practical, research-informed education from a university with a long track record of innovation.
This is a hybrid role for candidates based in Ohio, Indiana, or Kentucky. You'll need to live in the Cincinnati Tri-State area and be able to commute to UC's Main Campus as needed. Remote work follows university policy and is subject to change.
Job OverviewLead a dynamic team responsible for shaping and executing digital marketing strategies focused on student engagement and conversion across online associate, bachelor’s, and master’s degree programs. Oversee campaign performance, provide strategic oversight, and guide marketing strategies to align with enrollment goals and institutional priorities. Collaborate with both internal teams and external partners to optimize digital campaigns to aid in student recruitment. In addition to providing guidance on digital strategies, drive innovation, ensure alignment with university branding, and foster a data-driven approach to marketing, leveraging insights and analytics to inform decision-making. This role is critical to maximizing engagement, conversion rates, and overall program success.
Essential Functions- Lead a team of online marketing specialists to develop and implement innovative strategies that drive student engagement and conversion. Provide guidance for specialists and lead by example on best practices, ensuring alignment with goals and operational efficiency for the team.
- Collaborate with internal stakeholders and external vendors to align marketing strategies with institutional goals, delivering creative and data-driven solutions.
- Provide strategic oversight and insights to inform resource allocation, guiding overall digital marketing strategy for online degree programs. Oversee strategy development of specialists to ensure consistency and alignment with program budgets.
- Oversee the development and execution of personalized, data-driven marketing campaigns through Salesforce and Marketing Cloud to maximize the student recruitment funnel.
- Continuously monitor and enhance campaign performance across PPC/paid search, paid social, retargeting, and display media campaigns, ensuring alignment with enrollment goals.
- Work closely with university stakeholders to ensure campaigns align with specific college goals, tailoring strategies to meet their needs and priorities.
- Collaborate with Central Marketing & Communications to ensure digital marketing efforts align with overall university branding and messaging strategies.
- Maintain regular communication with stakeholders, providing performance updates, insights, and opportunities for improvement.
- Analyze campaign data using advanced analytics tools to generate actionable insights, detailed reports, and recommendations for future marketing strategies.
- Translate data findings into performance improvement plans, collaborating with the agency of record and internal data teams to optimize ROI.
- Ensure that all digital marketing campaigns comply with university policies and industry standards, including accessibility (e.g., WCAG) guidelines.
- Stay current with digital marketing trends and emerging technologies, implementing new tools and strategies to maintain a competitive edge in student recruitment.
- Participate in on-campus workshops and professional development opportunities related to marketing and student engagement.
- Build strong relationships with vendors and agencies, ensuring alignment with marketing objectives and driving performance enhancements.
- Provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
- Perform related duties based on departmental need. This job description can be changed at any time.
- Bachelor's Degree
- Seven (7) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements.
- Three (3) years of experience in product or service marketing, including digital marketing strategy, campaign planning, SEO, PPC, and CRM utilization.
- Strong leadership and communication skills, with the ability to collaborate effectively across departments.
- Proficiency in digital marketing tools and platforms, including Salesforce, Marketing Cloud, and advanced analytics tools.
- Demonstrated ability to lead data-driven marketing strategies and optimize campaign performance.
- Knowledge of current digital marketing trends and experience with PPC, SEO, and paid social strategies.
- Ability to oversee multiple campaigns and initiatives simultaneously, ensuring timely execution and alignment with institutional goals.
- Strategic mindset, passion for student engagement, and ability to lead a team in driving successful digital marketing campaigns.
- Office environment/no specific unusual physical or environmental demands.
Compensation and Benefits
UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include:
Comprehensive Tuition Remission
UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
Robust Retirement Plans
As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.
Real Work-Life Balance
UC prioritizes work-life balance with a generous time-off policy, including:
Vacation and sick time
11 paid holidays and additional end-of-year paid time off (Winter Season Days)
6 weeks of paid parental leave for new parents
Additional Benefits Include:
To learn more about why UC is a great place to work, please visit our Careers Page.
UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Click here for a list of acceptable documents.
Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact UC HR at [contact details available in the full listing].
Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.
REQ: 104067
