OPS Marketing & Promotions Manager

Job Summary

The OPS Marketing & Promotions Manager supports the daily operations of WGCU's marketing, communications, and audience development efforts supporting university initiatives. With a focus on growing audience engagement across on-air, digital, on-demand, and in-person platforms, the lead collaborates across departments to develop integrated campaigns aligned with both editorial and business objectives, ensuring consistent branding and messaging.

WGCU is Southwest Florida's source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region.

Job Description

Typical duties may include but are not limited to:

• Establishes development of goals and objectives that support WGCU's strategic mission and audience growth strategy.
• Designs and executes multi-channel marketing campaigns that reflect WGCU's brand strategy.
• Develops campaign and special project communications in collaboration with editorial, digital and social media efforts.
• Supports branding initiatives.
• Assists in launching new radio, TV, and digital programs/products.
• Oversees social media content.
• Develops marketing materials and ensures consistent messaging and visuals.
• Supports copywriting process.
• Serves as primary liaison with external PR agencies and media institutions.
• Tracks and reports on campaign performance.
• Monitors production timelines and supports project workflows.

Required Qualifications

• This position requires either seven years of directly related full-time experience or a Bachelor's degree from an accredited institution in a related field and three years of full-time experience directly related to the job functions.
• Familiar with radio and TV production, Out of Home, digital platforms, and social media.
• Professional full-time experience in marketing, communications, broadcasting, or related field.