OPS Marketing & Promotions Manager
Job Summary
The OPS Marketing & Promotions Manager supports the daily
operations of WGCU's marketing, communications, and audience
development efforts supporting university initiatives. With a focus
on growing audience engagement across on-air, digital, on-demand,
and in-person platforms, the lead collaborates across departments
to develop integrated campaigns aligned with both editorial and
business objectives, ensuring consistent branding and
messaging.
WGCU is Southwest Florida's source for PBS and NPR. A
member-supported service of Florida Gulf Coast University, WGCU
provides educational programming that inspires, informs and engages
our community. Serving all or part of 12 counties in south and
Southwest Florida, with five distinct digital TV channels, two FM
radio channels, two HD radio channels, and multiple websites, WGCU
delivers national and international programming, and develops,
produces and delivers relevant, informative and educational local
programs to the region.
Job Description
Typical duties may include but are not limited to:
- Establishes development of goals and objectives that support
WGCU's strategic mission and audience growth strategy. This
includes supporting WGCU strategies as a trusted news source
connecting journalism and programming with audience needs.
Designs and executes multi-channel marketing campaigns that
reflect WGCU's brand strategy, engaging audiences across on-air,
online, on demand, and in-person platforms.
Develops campaign and special project communications in
collaboration with editorial, digital and social media efforts, and
strategic partners to ensure marketing efforts align with and
advance WGCU's public service mission.
Supports branding initiatives, including collaborating on
long-term branding campaigns with a leading SWFL advertising agency
or in-house resources to differentiate WGCU from competitors.
Assists in launching new radio, TV, and digital
programs/products to increase audience awareness and
engagement.
Oversees social media content and collaborates with shared
creative resources (graphic designers and others) to support
external marketing, underwriting, development and programming
departments.
Develops marketing materials and ensures consistent messaging
and visuals across print, TV, digital, social and out of home
advertising.
Supports copywriting process for internal departments and
external communications.
Serves as primary liaison with external PR agencies and media
institutions to distribute announcements on WGCU's programming,
events, and strategic direction.
Tracks and reports on campaign performance; assists in
evaluating marketing and PR strategies, implementing new processes
and promoting best practices to risk management.
Monitors production timelines and supports project workflows by
coordinating departmental activities and setting priorities for
WGCU marketing campaigns and special projects.
Other Duties:
- Performs other job-related duties as assigned.
Additional Job Description
Required Qualifications:
- This position requires either seven years of directly related
full-time experience or, as an alternative, a Bachelor's degree
from an accredited institution in a related field and three years
of full-time experience directly related to the job functions.
- Familiar with radio and TV production, Out of Home, digital
platforms, and social media.
- Professional full-time experience in marketing, communications,
broadcasting, or related field.
- Experience with audio or multi-media production, communications
or marketing project management, graphic design, writing,
photography, print layout and design, print production, and social
media design.
- Experience operating a personal computer and proficient with
Microsoft Office (Word, Excel, Access, PowerPoint, Publisher and
Outlook).
Preferred Qualifications:
- Master's Degree from an accredited institution in marketing,
advertising, communications, or related field.
- 5 years Professional full-time experience in marketing,
communications, broadcasting, or related field.
- Experience working in higher education.
Additional Job Description
Knowledge, Skills & Abilities:
- Knowledge of marketing principles, including promotion and
public relations.
- Knowledge of media production, communication, and dissemination
techniques and methods, including alternative ways to inform and
entertain via written, verbal, and visual media.
- Excellent interpersonal, verbal and written communication
skills.
- Skill in completing assignments accurately and with attention
to detail.
- Strong organizational skills and an ability to prioritize and
complete simultaneous projects within deadlines.
- Ability to work successfully as both a member of a team and
independently with minimal supervision.
- Ability to work under pressure and meet close deadlines.
- Ability to take initiative to plan, organize, coordinate and
perform work in various situations when numerous and competing
demands are involved.
- Ability to think critically and creatively, have a high
standard of integrity, and be motivated to incorporate best
practices into the organizational structure.
- Ability to operate personal computers with proficiency and
learn new applications and systems.
FGCU is a State University System of Florida member and an Equal
Opportunity and Equal Access employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, age, national origin, disability, or
protected veteran status.
To apply, visit https://apptrkr.com/7290447"">https://fgcu.wd5.myworkdayjobs.com/en-US/eaglejobs-temporary/job/Main-Campus/OPS-Marketing---Promotions-Manager_R0007456
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