● Track and understand political developments, media trends, current affairs, and relevant news, particularly across Maharashtra.
● Draft and distribute press releases, media notes, official statements, announcements, and PR communications.
● Coordinate with media houses and journalists to secure appropriate media coverage for events, campaigns, announcements, and brand activities.
● Build and maintain a strong media network across Maharashtra and relevant regional markets.
● Monitor media coverage, mentions, news trends, and online conversations related to the organization/brand.
● Prepare regular PR, media monitoring, and coverage reports.
● Write engaging and audience-focused social media captions, posts, campaign copies, and communication content.
● Manage and strengthen the brand’s presence across relevant social media platforms.
● Coordinate with internal teams, creative teams, agencies, media professionals, and external stakeholders for PR and communication activities.
● Ensure consistency, accuracy, and appropriate tone across all external communications.
● Identify opportunities for positive media visibility and proactive PR initiatives.
● Stay updated on Maharashtra politics, regional issues, media developments, social media trends, and audience sentiment.
Required Skills & Qualifications
● 3–4 years of relevant experience in Public Relations, Media Relations, Social Media/Digital Marketing, Content Writing, or a similar communication-focused role.
● Fluent Marathi – written and spoken is mandatory.
● Good command of English and Hindi.
● Strong writing, communication, networking, and interpersonal skills.
● Good understanding of Maharashtra’s audience behavior, regional culture, political environment, and media ecosystem.
● Strong awareness of politics, current affairs, media trends, and social media developments.
● Ability to build and maintain professional relationships with journalists, media houses, influencers, and other stakeholders.
● Strong content-writing and storytelling abilities.
● Ability to work under deadlines and handle sensitive or time-critical communications.
● Strong social media awareness and understanding of digital communication.
Preferred Qualities
● Excellent networking and relationship-building skills.
● Politically and socially aware, with a strong understanding of Maharashtra.
● Creative, proactive, and confident in communication.
● Strong attention to detail and discretion when handling sensitive information.
● Ability to work independently as well as coordinate with multiple stakeholders.
● Good understanding of both traditional media and digital media.
