Patron Experience and Marketing Strategist

Position Summary

The Patron Experience and Marketing Strategist for the Visual and Performing Arts Center plays a pivotal role in promoting department programming by overseeing marketing, social media presence, box office operations and front-of-house experience, in addition to overseeing event logistics and day-of event supervision. This position blends creative storytelling with strong organizational and customer service skills to ensure events are well-attended and well-run.

Principal Duties and Essential Functions

Social Media and Marketing

• Assist in the creation of physical publications for the department in conjunction with the administrative manager, including: posters, programs, postcards and mailings.
• Develop and execute marketing campaigns to promote department events.
• Manage and maintain VPA social media (Facebook, Instagram, etc.), digital ads and email marketing pieces, in conjunction with VPA administrative manager.
• Responsible for creating and maintaining regularly scheduled e-communications to the box office patron list and student community via the Arts Buzz newsletter in conjunction with VPA administrative manager.
• Responsible for gathering promotional information and graphics from VPA faculty and staff for social media usage.
• Analyze metrics and data from social media and e-correspondences and recommend strategies to improve reach, exposure and effectiveness.

Box Office and Front-of-House

• Manages VPA box office, including the staffing, supervision and training of box office work study and volunteer students, subscription and group ticket reservations, box office general procedures, audience seating assignments, accommodations for VIPs and persons with special needs.
• Oversee daily box office services, including ticket sales, printing, reporting and reconciliations.
• Responsible for listing of PAC events in online ticketing system in a timely manner, in conjunction with VPA administrative manager
• Responsible for front-of-house box office operations for all VPA events, including ticket sales, will call and door supervision.
• Responsible for management and upkeep of box office patron mailing lists.

Event Management

• Support all concert, performance and event logistics, including day-of-event duties in conjunction with VPA technical director and administrative manager.
• Responsible for student work study onboarding, scheduling/assignment and time approval.
• Ensure a welcoming, organized and accessible environment for all patrons.
• Address audience needs and resolve issues in real time.

Qualifications

• Bachelor’s degree in marketing, communications, arts administration or a related field required, Master’s degree preferred.
• Strong social media management and content creation skills
• Excellent interpersonal and customer service skills
• Ability to multitask and remain organized in a fast-paced event environment
• Graphic design (e.g., Adobe Creative Suite or similar tools)
• Basic photography/video editing for digital content skills preferred
• Familiarity with ticketing or box office systems preferred
• Experience working with artists, performers, or arts organizations preferred
• Must be able to work a variable schedule with evening and weekend hours required for events
• Must be able to work a combination of office work and on-site event coordination