Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
- Starting September 2027
- Apply before Dec 2026
Language
English
TOEFL iBT: 100
IELTS: 7
Delivered
On Campus
Campus Location
- Evanston, United States
Disciplines
- Marketing
Overview
Key facts:
- Our program at Northwestern University offers two different tracks in training Marketing scholars: a consumer behavior (sometimes called “CB”) track, and a quantitative marketing (sometimes called “Quant”) track. Both tracks focus on understanding the impact of marketing activity on consumers and firms. However, they differ in terms of the theories and methods used to analyze data. Consumer behavior researchers tend to focus on psychological aspects of a consumer’s decision-making process and analyze data collected through laboratory studies and field experiments.
- Quantitative marketing researchers often draw on theories of behavior from related social sciences (e.g., economics, psychology, sociology), use data from observational and archival sources and field experiments, and analyze the data using advanced statistical and econometric techniques.
Programme Structure
Research areas include:
- brand management
- competitive advantage
- data analytics and analysis
- pricing and promotion
- channel management
- statistical learning
- digital marketing
- uncertainty, motivation, and consumer identity characteristics
- judgment and decision making
- trust and deception in market exchanges
- neuro-marketing
Admission requirements
Academic requirements
- GRE® — Required
- GMAT — Required
English requirements
- TOEFL® iBT: 100
- IELTS: 7
Other requirements
General requirements
- Academic Background
- Statement of Purpose
- Transcripts
- Resume
- Recommendation Letters
- Test Scores
- Certification of Proficiency in English
Tuition Fees
- International: 13,121 AUD / year (approx. 9,344 USD / year)
- Out-of-State: 13,121 AUD / year (approx. 9,344 USD / year)
- Domestic: 13,121 AUD / year (approx. 9,344 USD / year)
Living costs
Evanston, United States
1,545–2,106 AUD / month
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Scholarships
