Key information
Duration
- Full-time
- 60 months
Start dates & application deadlines
- Starting July 2027
- Apply before Feb 2027, International (This is an estimated deadline. The deadline is applicable to students from outside the European Economic Area who want to study within the EEA, or to students who want to study outside the EEA but are not nationals of that country.)
Language
English
- TOEFL iBT: 79
- PTE Academic: 64
- IELTS: 6.5
Credits
200 alternative credits
Delivered
On Campus
Campus Location
- Melbourne, Australia
Disciplines
Marketing
Overview
Challenge yourself through a program that broadens your skillset and advances your research career prospects in academia or within research and development teams in industry and the public sector.
The program is made up of a 2-year Master of Marketing coursework program followed by a 3-year PhD.
Generous scholarships (full fee waivers and a stipend of AUD$30,000 per year) are available for high-performing applicants through the University of Melbourne.
Top-up funding of AUD $10,000 available for research, experiments and conferences during the research phase of the program.
The program combines rigorous research training and substantial opportunity to work on independent research projects with world renowned academics. This research training and activity will provide you with the skills and knowledge to address meaningful problems facing consumers, employees, managers, organisations, industries and communities. The expected career outcome is placement in research-focused academic jobs. Graduates could also seek applied research career opportunities in the public and private sector.
Where will this take me?
- The Melbourne Business School Doctoral program prepares graduates for research and teaching careers at top-ranked educational institutions and for careers where world-class research and advanced analytical skills are necessary.
Programme Structure
Fields of research include:
- Advertising and communications
- Consumer behaviour
- Corporate social responsibility
- Entrepreneurial marketing and new product development
- Marketing management and strategy
- Services and relationship marketing
Admission requirements
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
- TOEFL iBT: 79
- PTE Academic: 64
- IELTS: 6.5
General requirements
- CRICOS Code: 056955G | 098523G
- Previous academic transcripts, including evidence of completions if applicable.
- Evidence of English language requirements
- GMAT/GRE score sheets
- Curriculum Vitae. A current CV outlining your all complete and incomplete academic qualifications and work experience, and details of any research publications (if relevant).
Tuition Fees
International
International tuition fees apply to students who are not citizens or permanent residents of the study country. In some regions, like the EU/EEA, or under certain agreements, students from partner countries may also pay domestic fees.
60,992 AUD / year
Domestic
Tuition fee for the domestic students.
Free
Additional Details
Australian Government Research Training Program (RTP) funded: eligible domestic students are exempt from paying tuition fees.
Living costs
Melbourne, Australia: 1,501-2,659 AUD / month. The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding & Scholarships
Scholarship opportunities for Marketing are available. Available scholarships include:
- University of Melbourne Graduate Research Scholarships — Grant 135000 AUD — Merit-based — University of Melbourne, Parkville, Australia
- Australia Awards Pacific Scholarships — Grant Various benefits — Merit-based — Australian Government
- Fulbright U.S. Student Program — Grant Various benefits — Deadline 07 Oct 2026 — U.S. government
- Veterans’ Fund Indigenous Scholarships — Grant 40000 AUD — Deadline 30 Sep 2026 — Merit-based — American Australian Association (AAA)
- Destination Australia Cheung Kong Exchange Program — Grant Various benefits — Deadline 21 Nov 2026 — Australian Government Department of Education
- ServiceScape Scholarship — Grant 1000 USD — Deadline 30 Nov 2026 — ServiceScape
- VisaEnvoy Scholarships — Grant 4000 AUD — Deadline 20 Jan 2027 — Merit-based — VisaEnvoy
- ACES Scholarships — Grant 3500 USD — Deadline 15 Nov 2026 — ACES Education Fund
- Erasmus+ - Grants for study mobility — Grant Various benefits — Merit-based — OeAD, Austria's Agency for Education and Internationalisation
- Destination Australia — Grant 15000 AUD — Merit-based — Province of Lower Austria
- $1,500 Annual Video Contest Scholarship — Grant 1000 USD — Deadline 31 Oct 2026 — Merit-based — IvyPanda
- Voice Talent Online Scholarship — Grant 1000 USD — Deadline 01 Mar 2027 — Voice Talent Online
- Dream Chaser Scholarship — Grant 1000 USD — Deadline 13 Jan 2027 — Merit-based — Salvado Law
- MVC Vocational Education Scholarships — Grant 2000 AUD — Merit-based — Meridian Vocational College
- MVC Young Chef’s Club Award — Grant 2000 AUD — Merit-based — Meridian Vocational College
- Scholarship for students with disabilities — Grant 3000 USD — Deadline 31 Dec 2026 — Need-based — Anonymous Hope Fund
- The Annual IELTS from 6 to 9 Scholarship — Grant 1500 USD — IELTS from 6 to 9
- Tobacco Harm Reduction Scholarship Programme — Grant 12000 USD — Deadline 11 Jan 2027 — The Tobacco Harm Reduction Scholarship Programme
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