PhD in Marketing

• Quantitative Modeling
• Consumer Behavior
• Marketing Strategy

Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles.

Programme Structure

Curriculum:

• Students complete four Ph.D. seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.
• Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.

Admission requirements

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

• Duolingo English Test: 125
• TOEFL iBT: 92
• IELTS: 7

General requirements

• A bachelor's degree in accounting, finance, management, economics, or operations and information management
• A minimum of four courses from two or more of the following areas: accounting, finance, management, economics, and operations and information management
• Competency at an intermediate level of statistics

Tuition Fees

Tuition fees are shown in AUD and the most likely applicable fee is shown based on your nationality.

• International: 36,578 AUD / year (≈ 25,732 USD / year)
• Out-of-State: 36,578 AUD / year (≈ 25,732 USD / year)
• Domestic (In-State): 17,632 AUD / year (≈ 12,404 USD / year)

Additional Details: All PhD students admitted to the program will be offered a funding package.

Living costs

Madison, United States: 1,443-2,490 AUD / month. The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.