You have about 30 seconds to capture an applicants attention so keep the information most relevant to them at the start.
Headline job position
A clear, concise job description using terms that external applicants will understand. Try to limit to one headline sentence, maximum two.
Role description, salary and location
This is the opportunity to capture the applicant in a quick scan of information. Consider bullet point style, a welcoming tone and extra attractive features of the role.
o Further detail on the job position and responsibilities
o Providing a clear salary and any growth opportunities
o Full time, part time and flexibility if offered. In this working environment it’s a key consideration
o Location of the role and convenience of transport and parking
o Staff benefits i.e. medical, well being, finance etc
Qualifications of successful applicants
The applicant likes the sound of the position and now wants to know if they have the right qualifications.
o Education qualification requirements including specialist training
o Previous work experience and minimum years
o Personal attributes and strengths required
o Technology requirements, programs and systems etc
Now more about your company, values and culture
Time to sell your company and workplace environment.
o How long you’ve been established
o Number of employees
o Overall mission statement
o Future direction
o Workplace culture
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