Program Manager, Social Media/Marketing

Department

Office of Admissions

Responsibilities

The Office of Admissions is a unit within the Division of Enrollment Management, which is comprised of four distinct units: Office of Admissions, Office of the University Registrar, Office of Financial Aid, and Technology Operations. Enrollment Management's integrated services provide distinctive support throughout the student's development and progression in their academic experience – from recruitment through commencement. Through collaboration, communication, and commitment, all units within Enrollment Management achieve the highest level of student-centered service to current and prospective students and families and to campus partners across the University.

• Responsible for the management, administrative direction and coordination of staff and activities related to the production and implementation of electronic media and social media for Enrollment Management.
• Responsible for the development of electronic and social media marketing plans for Enrollment Management. Partners with the supervisor and senior leadership to produce, implement, and continually evaluate large scale, comprehensive, strategic, and integrated communication programs via social media and email/print communication efforts that support the unified branding objectives of Enrollment Management.
• Creates original layouts and designs for a variety of multimedia platforms to enhance the communication and visual image of the different offices within Enrollment Management with the strategic goal of increasing University enrollment and retention. Collaborates with internal and external stakeholders and test groups to examine designs and layouts for consideration in upcoming multimedia and marketing campaigns. Maintains the tracking of multimedia and marketing design projects to ensure timely production and execution of campaigns.
• Researches and develops marketing outreach campaigns and programs geared to recruit students to the University. Supervises and mentors a growing team of OPS support staff with electronic media efforts.
• Extensive contact with students, applicants for admission and their parents or representatives, the general public, University officials, various agencies (domestic & foreign), and outside vendors. Assists with the review and evaluation of policies and procedures pertaining to the areas of oversight. Participates in special events hosted by Enrollment Management. Assists other sections during peak times in support of the goals of the department.

Qualifications

A Bachelor's degree and four years of experience; or a high school diploma or equivalent and eight years of experience. (Note: a combination of post high school education and experience equal to eight years.)

Preferred Qualifications

• Experience related to media, communications, and/or marketing services
• We seek enthusiastic candidates who are detail-oriented, and who work well independently as well as in a team.
• Experience using Microsoft Word, Excel, and Outlook or comparable software.
• Ability to prioritize and organize multiple work assignments simultaneously.
• Experience implementing integrated marketing and communications plans.
• Experience in supervising others and/or team leadership.
• Candidates should have the ability to review, analyze, formulate, and organize data and information and follow through on assignments.
• Applicants should be able to establish and maintain effective working relationships and be able to communicate effectively verbally and in writing.
• Candidates with a strong sense of initiative and the demonstrated ability to manage multiple responsibilities concurrently are preferred.
• The ability to make sound judgments while working in a deadline-driven environment is essential.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Learn more about Florida State University and our campuses.

Anticipated Salary Range

$47,660.00 annually, commensurate with education and experience.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our FSU Total Rewards website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our FSU Total Compensation Calculator to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

If qualified and interested in a specific job opening as advertised, apply through the FSU Careers site (jobs.fsu.edu). If you are a current FSU employee, apply through myFSU Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Candidates must attach resume to be considered for this position.

Considerations

This is an A&P position.

This position requires successful completion of a criminal history background check.

Equal Employment Opportunity

FSU is an Equal Employment Opportunity Employer.

Working at Florida State University

One of the nation's elite research universities, Florida State University — with the Carnegie Foundation's highest designation, Doctoral/Research University-Extensive — offers a distinctive academic environment built on its cherished values and unique heritage, welcoming campus on the oldest continuous site of higher education in Florida, championship athletics, and prime location in the heart of the state capital.

Combining traditional strength in the arts and humanities with recognized leadership in the sciences, Florida State University provides unmatched opportunities for students and faculty through challenging academics, cultural discovery and community interaction.

Underlying and supporting the educational experience at Florida State University is the development of new generations of citizen leaders, based on the concepts inscribed in our seal: Vires, Artes, Mores — Strength, Skill and Character.

Epitomized by recently named Rhodes Scholars Garrett Johnson and Myron Rolle — elite athletes and scholars committed to public service — and Joseph O'Shea — a campus and community leader as well as a top scholar — Florida State's 40,000 students are dedicated to academic excellence and providing leadership in our complex world.

Florida State University's 16 colleges offer more than 275 undergraduate, graduate, doctoral, professional and specialist degree programs, including medicine and law, covering a broad array of disciplines critical to society today. Each year the University awards over 2,000 graduate and professional degrees.

With its impressive breadth of leading graduate, professional and undergraduate programs, Florida State University is a demanding, intellectually stimulating, yet warm and caring environment for students and faculty. Recognized nationally for its commitment to diversity, Florida State University is a national leader in the number of doctorates awarded to African-American students and in the graduation rate of African-American undergraduates. Its College of Medicine and College of Law are ranked in the nation's Top 10 for Hispanic students.

Florida State University's arts programs — dance, film, music and theatre — rank among the finest in the world, offering an arts education comparable to leading conservatories. Its creative writing program is ranked among the nation's best and is home to the most consistently honored and published student body in the United States. Florida State is responsible for governance of the John and Mable Ringling Museum of Art and associated arts programs, one of the largest museum/university complexes in the nation.

Other programs consistently included in the top public university list include physics, chemistry, political science, psychology, criminology, public administration, library science, information, human sciences, business and law.

At the Ph.D. level, interdisciplinary programs draw on notable research faculty strengths that transcend the traditional disciplines, including neuroscience, molecular biophysics, computational science, materials science and research at the National High Magnetic Field Laboratory—home to the world's most powerful magnets.