• Formulating and implementing marketing and brand-building strategies and plans that aligned with the University’s mission and support student recruitment;
• Planning and executing integrated marketing campaigns across online, social media and offline channels;
• Driving the development of creative concepts and marketing materials, from concept to roll-out;
• Overseeing social media content production, monitoring and optimisation to maximise the University’s marketing and branding impact;
• Coordinating video production to support branding, marketing and student recruitment;
• Planning, implementing, and evaluating student recruitment advertising, promotions and outreach activities targeting prospective students and other key stakeholders;
• Leveraging market research and analytics to generate insights and action plans;
• Managing and supervising the Information Centre; and
• Undertaking any other duties and responsibilities as assigned by the Director of Public Affairs or his/her nominee.

Candidates

Candidates should possess the following qualifications, experience and competencies:

• A recognised degree, preferably in marketing, business, journalism, communications, public relations or related disciplines;
• At least 8 years of relevant post-qualification experience with a proven track record focusing on branding and marketing;
• Demonstrated success in managing omni-channel strategies with measurable results;
• Analytical mindset with the ability to interpret complex data and translate insights into actionable strategies;
• Strong aesthetic judgement with the ability to assess and uphold visual quality for branding;
• Knowledge of tools and platforms such as Google Ads, Google Analytics, Meta Ads, and other Martech solutions is an advantage;
• Good command of written and spoken English and Chinese, preferably including Putonghua;
• Strong PR sense and awareness of reputational risk and brand consideration;
• Mature, detail-oriented, self-motivated, with a proactive, can-do spirit;
• A good team player with good interpersonal and communication skills;
• Well-organised with strong multi-tasking and time management skills;
• Capable of managing projects independently while working under pressure and tight deadlines; and
• Flexible and willing to work outside office hours when necessary.

Shortlisted candidates will be invited to attend a written test and interview.

Terms and Conditions for Appointment

An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided.

• Formulating and implementing marketing and brand-building strategies and plans that aligned with the University’s mission and support student recruitment;
• Planning and executing integrated marketing campaigns across online, social media and offline channels;
• Driving the development of creative concepts and marketing materials, from concept to roll-out;
• Overseeing social media content production, monitoring and optimisation to maximise the University’s marketing and branding impact;
• Coordinating video production to support branding, marketing and student recruitment;
• Planning, implementing, and evaluating student recruitment advertising, promotions and outreach activities targeting prospective students and other key stakeholders;
• Leveraging market research and analytics to generate insights and action plans;
• Managing and supervising the Information Centre; and
• Undertaking any other duties and responsibilities as assigned by the Director of Public Affairs or his/her nominee.

Candidates

Candidates should possess the following qualifications, experience and competencies:

• A recognised degree, preferably in marketing, business, journalism, communications, public relations or related disciplines;
• At least 8 years of relevant post-qualification experience with a proven track record focusing on branding and marketing;
• Demonstrated success in managing omni-channel strategies with measurable results;
• Analytical mindset with the ability to interpret complex data and translate insights into actionable strategies;
• Strong aesthetic judgement with the ability to assess and uphold visual quality for branding;
• Knowledge of tools and platforms such as Google Ads, Google Analytics, Meta Ads, and other Martech solutions is an advantage;
• Good command of written and spoken English and Chinese, preferably including Putonghua;
• Strong PR sense and awareness of reputational risk and brand consideration;
• Mature, detail-oriented, self-motivated, with a proactive, can-do spirit;
• A good team player with good interpersonal and communication skills;
• Well-organised with strong multi-tasking and time management skills;
• Capable of managing projects independently while working under pressure and tight deadlines; and
• Flexible and willing to work outside office hours when necessary.

Shortlisted candidates will be invited to attend a written test and interview.

Terms and Conditions for Appointment

An attractive remuneration package, including basic salary, an end-of-contract gratuity, and a discretionary incentive payment, where applicable, will be offered to the right candidates. Generous annual leave, staff-development sponsorships, medical and dental benefits, and life insurance coverage will also be provided.