Public Information Associate
Salary is competitive and commensurate with qualifications and experience, while also considering internal equity.
Employees in this classification perform duties involved in the dissemination of information about or affecting university activities, programs, or events to news media, social media, the public, or university community. They plan, coordinate, and manage the activities of (a) a division (such as radio and television, news bureau, social media, or campus affairs) of a large centralized, multi-unit public information operation or (b) all activities of a smaller, independent public information operation, including, in either instance, serves as a lead worker or supervises subordinates and clerical support staff. They work under administrative supervision/direction of a designated supervisor.
Examples of Duties
researches and gathers information about university activities, programs, policies, events or external actions affecting the university (such as new legislation or governmental regulations); maintains a database of such information;
plans, compiles, verifies, composes, and/or edits informational materials; collects, prepares, interprets, and communicates informational material to support and/or promote university programs and services;
plans and coordinates informational and public relations activities and researches media markets to determine proper audience;
serves as liaison between campus news sources and outside media and partners with public relations groups in responding to inquiries from the news media and the public concerning university activities, programs, or events;
determines method of dissemination regarding information provided to local, regional, state, and national media and multimedia sources; researches, compiles, and/or disseminates information with regards to Freedom of Information Act requests;
provides leadership, project support, and counsels university staff officials in the planning, design, development, and management of strategic internal and external communication projects, initiatives, and events; analyzes and evaluates the assigned informational program and recommends changes;
establishes and maintains media and public information contacts; records, edits and produces multimedia content for university events;
develops, coordinates, and implements press conferences, photo sessions, and/or other press and media events, to include executive and corporate communications materials; represents the university through public presentations, informal speaking engagements, etc.;
manages web, photo, and video communication projects;
coordinates and supervises internal and external branding; serves as liaison with university and media, graphic contacts and/or external stakeholders;
manages and monitors the university's online presence; develops and manages social media strategies; creates and launches geo-targeted and paid social media campaigns; creates and administers content for various campaigns across multiple social media platforms; organizes and manages live online events;
measures and tracks university social media growth, campaigns and advertisements for communications, recruitment, and expansion; recommends changes in social media strategy; works with other university social media communicators in order to advise best practices, provide content, troubleshoot, and coordinate and execute campaigns;
formulates, initiates, implements, and interprets policies relating to utilization of social media resources;
oversees emergency response; develops and manages communication material and strategies for handling communication around issues and crises, as well as emergencies; develops and implements communication protocols for use in specific crisis situations; works with outside communications counsel;
hires, trains, evaluates and supervises public information, clerical, technical, and/or student employees;
coordinates the work of subordinate writers; establishes work flow for requesting, creating, editing, publishing, and retiring content;
prepares and manages the communications budget;
performs other related duties as assigned.
Qualifications
- Bachelor's degree in communications, journalism, radio/television broadcasting, web/digital media, or a related field.
- One (1) year (12 months) of professional work experience in public relations, journalism, social media communications, newspaper reporting, radio/television broadcasting with emphasis on production, or web/digital media.
Note: Master's Degree in an area consistent with the duties of the position may be substituted for one (1) year (12 months) of work experience.
Preferred: strong writing and editing abilities and knowledge of AP style, and the ability to handle several projects at the same time.
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