Recruiter

Position Summary

Our Recruiters represent Eastern New Mexico University (ENMU) at a wide range of recruitment and marketing events, including college fairs, high schools, transfer schools, community events, expos, festivals, special projects and official university functions-both on and off campus. The primary purpose of this position is to recruit prospective students, counsel them and their families on educational opportunities at ENMU and support them throughout the admissions and transition process.

This role involves individual and group information sessions, territory management, assisting with general recruitment and admissions office duties and collaborative efforts to develop marketing strategies and enrollment plans. The position will work closely with other departments to facilitate the successful transition of new students to the University.

The position requires regular travel (individual and group) throughout the recruitment cycle, with the heaviest periods occurring in September through November and then again February through May (approximately 8-10 weeks each period), of targeted travel.

Summer activities include assisting the Advising Center with first year registration for first-time-in-college students.

Duties and Responsibilities

Recruitment, Outreach and Support

• Serve as the primary recruiter for assigned territory of high school target markets
• Maintain knowledge of all ENMU undergraduate programs and the programs of competing institutions.
• Work collaboratively with the recruitment team for the development of structures and processes necessary to collect and analyze marketing and enrollment data to support decision making and guide strategy development.
• Conduct targeted outreach using Enrollment Services CRM, third-party data sources, and analytics tools to implement and execute strategic territory management plans.
• Accountable for filling, developing, and effectively executing a forward-looking calendar of travel activities on a continuous, rolling basis (at least 1-2 months ahead).
• Represent ENMU at events-both in and out of state (nights and weekends)
• Prepare and present recruiting presentations, individual and group info sessions, and campus tours.
• Contact and correspond with prospective students, parents and high school counselors to promote ENMU and follow up on applications.
• Coordinate recruitment events such as social gatherings and receptions.

Strategic Planning and Communication

• Assist with the development and implementation, in conjunction with others at the university, integrated marketing plans and strategies to attract and enroll students at the university. Specifically, special off campus events as it relates to recruiting i.e., socials or pop-ups and any other projects specified by the vice president of Student Affairs.
• Utilizing the functionality of the Enrollment Services CRM and in collaboration with others, analyze and coordinate communication plan activities; establishing priorities and assisting in the development of certain written communications;
• Assist with updates and maintenance of the Enrollment Services website, particularly content related to first-time in college students.
• Demonstrate a commitment to student success

Office and Administrative Support

• Participate in department-wide cross-training and support general admissions office functions.
• Input, retrieve, and ensure accuracy of data related to online inquiries and prospect cards in the Enrollment Services CRM.
• Maintain up-to-date high school staff contact records and utilize Enrollment Services CRM to proactively manage all efforts and optimize activities.
• Respond to faculty requests for recruitment-related information.
• Serve on project teams that enhance internal processes and student recruitment initiatives.
• Regular and predictable attendance required
• Perform other job-related duties and projects assigned in support of the University's mission, core values, and goals.

Minimum Job Requirements

• A Bachelor's degree
• Minimum of 1 year of demonstrated leadership or professional experience
• Excellent written and oral communication, presentation, and customer service skills
• Ability to work a flexible schedule/irregular hours including nights, weekends, holidays, and to travel extensively throughout the state of New Mexico as well as out of state
• Ability to safely operate a motor vehicle in various weather and road conditions
• Valid New Mexico Driver's License or ability to obtain within 30 days of employment