"Recruitment and Outreach Coordinator"

Position Summary

The College of Business at MSU Denver is seeking a self-motivated, highly organized, dynamic Recruitment and Outreach Coordinator to represent the College in the community. The Coordinator is responsible for developing and implementing strategies that increase prospective student engagement and enrollment. This role leads recruitment efforts through event participation, classroom presentations, and the development of partnerships with high schools and community colleges. The Coordinator also manages outreach events, promotional materials, and communications, and oversees faculty involvement. While the primary focus is on brand awareness, the role also requires strategic planning and attention to detail. Additional responsibilities include data tracking and analysis, budget management, and collaboration with university departments to align messaging and recruitment goals. This position reports to the Assistant Dean and is part of a team committed to recruitment, retention, and degree attainment for College of Business students.

Responsibilities

Prospective Student Recruitment (65%)

• Research opportunities, initiate contact, and represent MSU Denver at key business related outreach events, including but not limited to college fairs, FBLA and DECA competitions, and programmatic school visits, to increase brand awareness of the College of Business. Gather prospective student information and coordinate follow-up efforts through the Office of Admissions.
• Conduct classroom presentations, info sessions, tours, and workshops, designed to promote enrollment in the College of Business. Coordinate follow-up efforts through the Office of Admissions.
• Develop and host events on and off campus for prospective students and their families at business specific events to promote the College of Business in collaboration with the Office of Admissions.
• Establish and maintain collaborative relationships with school district teachers, CTE counselors and workforce coordinators, and community college faculty and staff that promote enrollment in the College of Business. Coordinate follow-up efforts through the Office of Admissions.
• Build relationships with business instructors, faculty, and advisors at high schools and community colleges to promote pathways from high school to community college to the College of Business.

Team Management (10%)

• Recruit and supervise faculty to serve as subject matter experts for classroom presentations at area high school and community college. Monitor and managing content as needed for the intended audiences.
• Coordinate with district and college administrators to schedule faculty engagement with students and classrooms and events.
• Coordinate with College of Business faculty and staff to organize multiple high-profile College of Business student retention events. Manage all aspects of the events including but not limited to budget, resources, promotion, and delivery.

Strategic Leadership & Program Development (10%)

• Represent the College of Business by serving on district and state advisory committees focused on business education. When appropriate, refer advisory committee members to College of Business faculty and staff for potential collaboration opportunities.
• Communicate the fundamentals of state articulation agreements and course crosswalks with community college academic advisors.
• Using data from the previous year, update annual recruitment and outreach plans aligned with enrollment goals, set outcome targets and coordinate with partner organizations, university resources, and others for implementation. Align updates with College of Business 10-year strategic plan.
• Utilize CRM tools (e.g., Slate) and data-driven practices in recruitment efforts.
• Collaborate with departments such as Admissions, Financial Aid, and Marketing to coordinate messaging and student pipeline efforts.

Promotions & Communications (5%)

• Develop, maintain, and improve informational and promotional materials, including print flyers, letters, web content, and the colleges social media platforms while adhering to University Marketing branding standards.

Tracking & Reporting (5%)

• Collect, analyze, and report on recruitment data, including inquiry-to-enrollment conversion rates and event effectiveness.
• Use data to continuously refine outreach strategies, particularly to increase yield among identified target audiences.

Budget Management & Other (5%)

• Manage the recruitment and outreach budget, including travel, events, and promotional materials.
• Ensure efficient use of resources and compliance with university financial policies.
• Duties as assigned.

Job Skills, Knowledge, and Competencies

• Demonstrated organizational skills and attention to detail
• Demonstrated ability to work independently with minimal supervision
• Desire and commitment to working within and supporting a welcoming and cohesive team dynamic

Required Qualifications

• Bachelors degree, preferably in Marketing, Sales, Entrepreneurship, or similar field
• 1-3 years of experience in recruitment, outreach, sales, or promotions, especially in higher ed, K-12 or similar
• Experience working with college students or youth in an event-planning and/or outreach capacity
• Demonstrated ability to grow programmatic participation

Preferred Qualifications

• Masters degree in Marketing, Sales, Entrepreneurship, or similar
• Knowledge of Colorado and Denver Metro secondary and post-secondary landscape; or Career and Technical Education pathways
• Experience using computer-based student information system(s) (e.g. Ellucian Banner, PeopleSoft, CampusVue, Student Success Collaborative, etc.)
• Experience with digital media, including social media, in a professional context
• Bilingual (English/Spanish)
• Experience working with and/or being sensitive to the educational needs of a diverse urban population

Special Conditions of Employment

• This role requires flexibility to work evenings and weekends as needed for events
• This role requires reliable transportation around the Denver Metro area to schools and venues, including to locations that may not be well-served by transit. Must possess or obtain a valid CO Drivers License in accordance with the Colorado Department of Motor Vehicles, if driving a personal vehicle for university related business

Schedule Information

Full-time, 40 hours per week; Exempt; Hours: Monday – Friday, 8:00 am - 5:00 pm; Schedule: Hybrid schedule requiring in person work on our Denver, CO campus with the flexibility of some remote work opportunities (subject to supervisor approval)

Salary for Announcement

The salary range is $53,000 - $66,000.

Instructions to Apply

Please apply by visiting our career site, https://www.msudenver.edu/careers/ and searching for JR104404. For full consideration, submit: Resume and Cover letter describing relevant job experiences as they relate to listed job qualifications and interest in the position. Professional references and their contact information will be requested from the finalist/s. At least one reference provided must be a supervisor (either current or former). Official transcripts will be required of the candidate selected for hire.