Recruitment & Outreach Coordinator ? Admissions & Outreach

Assist the Admissions & Outreach area in the performance of duties to support strategic and operational initiatives. Assist the department with design, development, implementation and management of admissions and outreach events and initiatives. Work cooperatively with staff and act as a liaison in activities targeting all prospective students through high schools, employers, community groups, campus visitors, groups eligible for state funding programs, career-starters, career-climbers, career-changers, and other interested people in both credit and continuing education programs.

• Be intuitive to the feelings and interests of a diverse population of students and sta?.
• Contribute to an enthusiastic and supportive environment that encourages student success.
• Follow up of prospects/current students and potential applicants, which may include in-person events, phone calls/ACD line, mailings, emails and texts.
• Serve as a department resource to all College personnel involved in recruitment; coordinate and assist with internal and external activities and recruitment/outreach development.
• Plan/schedule, promote and conduct recruitment and outreach activities - including events for schools, employers, community groups, campus visitors, groups eligible for state funding programs, career-starters, career-climbers, career-changers, and other interested individuals in both credit and workforce/continuing education programs.
• Recruitment and outreach activities may include but are not limited to participation in community events, recruitment/job/employee fairs, and high school classroom workshops/guidance visits/college fairs to engage prospective students, provide information, answer questions, and build strong partnerships.
• Recruitment & Outreach Coordinators may be assigned territories within Macomb, St. Clair, eastern Oakland, northern Wayne, and Lapeer counties.
• Assist in the research and identification of access points for assigned targeted segments; develop tools for reaching targeted segments and provide support for maintenance of the database used to manage contacts with targeted segments.
• Coordinate, support, and lead recruitment initiatives aimed at increasing student engagement and enrollment, including overseeing events, tours, presentations, and direct outreach to guide prospective students through the admissions and registration process for both credit and non-credit opportunities.
• Collaborate with the marketing department in the creation of admissions promotional materials as well as support content creation for the college-wide social media accounts for prospective students and events hosted by the admissions office.
• Maintain knowledge of all College offerings and be responsible for the dissemination of the information to prospective students as well as K-12 school districts, businesses, external agencies, and specialized community groups.
• Document and update assigned territory's progress within the admission funnel in the CRM/Recruit system which may include but is not limited to follow up communication with students through emails, phone calls, texts, high school visits, classroom presentations, college fairs, student applications, community/industry events, marketing campaigns and programs being offered at Macomb.
• Monitor and evaluate recruitment outcomes to ensure quality and professionalism; collect, analyze, and report operational and recruitment data through regular and ad hoc reports.
• Support Welcome Desk and lobby operations as needed.
• Maintain personal Outlook calendar to accurately reflect all recruitment activities.
• Will be expected to use Microsoft O?ce 365 programs. Additionally, will be expected to know or learn and use other software packages utilized within the department.
• Develop and make presentations to the College and external associations as directed.
• Participate in the development of long- and short-range departmental goals, plans, and policies, as well as strategic planning.
• Serve on college committees as assigned.
• Perform related duties as assigned.

Bachelor's degree required; course work in management, marketing, public relations, and/or sales is preferred.