Salesforce Marketing Cloud Specialist

Job Details

Department: Cross Functional

Classification: Info Technology Spec 2

Job Category: Classified Staff

Job Type: Full-Time

Work Schedule: Full-time (1.0 FTE, 40 hrs/wk)

Location: Fairfax, VA

Workplace Type: Hybrid Eligible

Pay Band: 05

Salary: Salary commensurate with education and experience

About the Position:

The Salesforce Marketing Cloud Specialist serves as the primary administrator and technical subject matter expert for Salesforce Marketing Cloud within George Mason University’s Salesforce Center of Excellence (COE). This role is responsible for administering, configuring, and optimizing Marketing Cloud to support multi-channel communications and engagement initiatives, with a focus on enrollment, admissions, and student lifecycle communications.

Responsibilities:

• Salesforce Marketing Cloud Platform Administration
• Campaign Execution, Journeys & Deliverability
• Data Management, Integrations & Reporting
• Stakeholder Support, Training & Continuous Improvement

Required Qualifications:

• Bachelor’s degree in Computer Science, Information Systems, Business Administration or related field, or equivalent experience
• Considerable, hands-on experience administering Salesforce Marketing Cloud

Preferred Qualifications:

• Salesforce Marketing Cloud Administrator certification
• Experience supporting marketing, communications, or enrollment initiatives in higher education