Job Description
Position Summary:
The Senior Brand & Content Lead within OpenStax at Rice University owns brand strategy, editorial voice, and external content and communications across the OpenStax K-12 and Higher Education markets. OpenStax is a nonprofit educational initiative of Rice University that publishes free, peer-reviewed, openly licensed textbooks and builds interactive teaching and learning tools used by students and educators across high school and higher education. Working under the direction of OpenStax marketing leadership, the Senior Brand & Content Lead develops and implements complex, multi-audience communications and marketing strategies; sets, governs, and enforces the OpenStax brand and style guide; leads public relations, media relations, and external communications; supports executive messaging; owns the editorial voice, content calendar, and the organization’s owned content channels, including the blog, newsletters, podcast, and social media; and serves as a core member of the cross-functional product marketing group, contributing to positioning, messaging, and sales-facing collateral. This is an individual-contributor role that drives cross-functional collaboration across marketing, product, design, sales, and leadership and provides expert guidance and mentorship to colleagues without formal supervisory authority.
Special Instructions to Applicants:
All interested applicants should attach a resume and cover letter in the Supporting Documents section of the application, preferably in PDF format to avoid any formatting issues.
About OpenStax:
OpenStax is a nonprofit educational initiative of Rice University. OpenStax publishes free, peer-reviewed, openly licensed textbooks and builds interactive teaching and learning tools that are used by students and educators across high school and higher education. Our mission is to make an amazing education accessible to all, and our work spans both the K-12 and Higher Education markets, from open textbooks and courseware to research partnerships and instructor support.
Ideal Candidate Statement:
The ideal candidate is an accomplished brand and content professional who can maintain a consistent voice across very different audiences, including high school teachers, college faculty, students, supporters, and the press, without diminishing what makes each audience distinct. You have owned a brand or style guide and enforced it with care and good judgment, and you are comfortable being the final authority on brand questions while bringing colleagues along rather than simply overruling them. You write well and edit even better. You can manage an editorial calendar across multiple channels and markets simultaneously, and you know how to work with growth, events, design, product, and sales colleagues who do not report to you. You are at ease handling a media inquiry, shaping an executive message, and reviewing a sales one-pager in the same week. Most of all, you are motivated by a mission that puts free, high-quality learning materials into the hands of students who need them.
Workplace Requirements:
This is a desk-based, computer-intensive role performed in a remote home-office environment. Reliable high-speed internet access and a suitable, distraction-minimized workspace are required. Occasional travel is required for team meetings, conferences, partner and press events, and organizational convenings.
Physical and environmental requirements for this classification:
Position Summary:
The Senior Brand & Content Lead within OpenStax at Rice University owns brand strategy, editorial voice, and external content and communications across the OpenStax K-12 and Higher Education markets. OpenStax is a nonprofit educational initiative of Rice University that publishes free, peer-reviewed, openly licensed textbooks and builds interactive teaching and learning tools used by students and educators across high school and higher education. Working under the direction of OpenStax marketing leadership, the Senior Brand & Content Lead develops and implements complex, multi-audience communications and marketing strategies; sets, governs, and enforces the OpenStax brand and style guide; leads public relations, media relations, and external communications; supports executive messaging; owns the editorial voice, content calendar, and the organization’s owned content channels, including the blog, newsletters, podcast, and social media; and serves as a core member of the cross-functional product marketing group, contributing to positioning, messaging, and sales-facing collateral. This is an individual-contributor role that drives cross-functional collaboration across marketing, product, design, sales, and leadership and provides expert guidance and mentorship to colleagues without formal supervisory authority.
Special Instructions to Applicants:
All interested applicants should attach a resume and cover letter in the Supporting Documents section of the application, preferably in PDF format to avoid any formatting issues.
About OpenStax:
OpenStax is a nonprofit educational initiative of Rice University. OpenStax publishes free, peer-reviewed, openly licensed textbooks and builds interactive teaching and learning tools that are used by students and educators across high school and higher education. Our mission is to make an amazing education accessible to all, and our work spans both the K-12 and Higher Education markets, from open textbooks and courseware to research partnerships and instructor support.
Ideal Candidate Statement:
The ideal candidate is an accomplished brand and content professional who can maintain a consistent voice across very different audiences, including high school teachers, college faculty, students, supporters, and the press, without diminishing what makes each audience distinct. You have owned a brand or style guide and enforced it with care and good judgment, and you are comfortable being the final authority on brand questions while bringing colleagues along rather than simply overruling them. You write well and edit even better. You can manage an editorial calendar across multiple channels and markets simultaneously, and you know how to work with growth, events, design, product, and sales colleagues who do not report to you. You are at ease handling a media inquiry, shaping an executive message, and reviewing a sales one-pager in the same week. Most of all, you are motivated by a mission that puts free, high-quality learning materials into the hands of students who need them.
Workplace Requirements:
This is a desk-based, computer-intensive role performed in a remote home-office environment. Reliable high-speed internet access and a suitable, distraction-minimized workspace are required. Occasional travel is required for team meetings, conferences, partner and press events, and organizational convenings.
Physical and environmental requirements for this classification:
- Movement: Walk, Occasionally (<33%); Climb Stairs,
Ladders, Inclines, Objects/Equipment, Step Ladders, Rarely/As
Required