"Senior CRM Officer"

About us

It’s an exciting time to join London South Bank University (LSBU) Group. Our new strategy, Connecting, is shaping the future of tertiary education for a global, technology-driven economy.

Since 1892, professional and technical education has been central to our mission. Today, as London’s first integrated tertiary education group, we lead learner-centred, skills-focused education.

Comprising of LSBU, South Bank Colleges and South Bank Academies, we help learners achieve their potential and our mission is to challenge social and economic inequalities. Our bold vision supports talent and careers, driving impact for London and beyond.

Working for us - Turning passion into purpose

Our ambition is to create educational pathways that empower people of all backgrounds and talents to realise their aspirations, add to knowledge, and contribute their skills to society.

To achieve this, we need people with courage and imagination, those who share our vision and values; who bring ideas that enrich learning, research and innovation; collaborative people who love creating and spreading knowledge; brilliant people who seek growth and want to make a positive difference.

At LSBU Group, you’ll join a vibrant, purpose-led, people-centred and genuinely diverse culture. You’ll be trusted and recognised for your unique contribution as part of a great team, turning passion into purpose.

The role:

The Senior CRM Campaigns Officer will design data‑driven campaigns that inspire engagement and drive conversion, and work closely with recruitment, marketing, and digital teams. The candidate will tailor messaging to diverse audiences and deliver compelling, insight‑led content and journeys, analyse performance, optimise and put forward recommendations. The candidate will, also, ensure regulatory compliance, and champion CRM best practice across the university. This is an exciting opportunity for a creative, collaborative CRM specialist to make a real impact on the student experience at LSBU.

What you will bring

The ideal candidate will:

• Strong experience in CRM, email marketing, and communications (ideally in Higher Education), with the ability to plan and manage multi-channel campaigns.
• Skilled at creating clear, engaging content and translating complex information into concise messaging.
• Good knowledge of enterprise CRM platforms (e.g., Salesforce, Microsoft Dynamics), particularly in building complex customer journeys.
• Excellent attention to details with understanding of data structures, basic SQL, campaign reporting, and GDPR/CMA compliance in CRM activity.
• Strong project management and communication skills, delivering complex work on time while fostering positive, effective working relationships.

Benefits and How to Apply:

As a leading Higher Education Institution LSBU offers a competitive benefits package including holiday entitlement starting at 26.5 days per annum, professional development opportunities and flexible working.

The person specification and applicant guidance are in the candidate pack; click “Apply”.

The closing date: 22nd March 2026 23.59pm

Interview/assessment: week commencing 30th March 2026

We are happy to talk flexible working and reasonable adjustments and aim to make our recruitment and selection process accessible to all, please contact us to discuss any support you need. The diversity of LSBU’s staff and students is a source of our strength and the richness of ideas and perspectives that this diversity brings makes LSBU a unique place to work.

Depending on your circumstances, this role may be eligible for sponsorship under the UKVI Skilled Worker route, more details can be found within the candidate pack.

We reserve the right to close the vacancy early, should we receive sufficient applications.