Senior Director of University Marketing and Digital Strategies

Job Summary

The Director of University Marketing is a key leadership role within Communications & Marketing, responsible for developing and driving integrated marketing strategies that elevate the UC Santa Cruz brand, expand its audience reach, and support the university's enrollment and institutional goals.

This position requires both a visionary mindset and a hands-on, nimble approach. The director leads a skilled team of creative professionals, develops data-informed campaigns across digital and traditional channels, and collaborates closely with campus partners-including academic divisions, University Advancement, and Enrollment Management-to help achieve UCSC's institutional priorities.

Job Duties

• 40% - Marketing Strategy & Leadership: Develops and oversees a comprehensive strategic marketing plan...
• 30% - Team Leadership & Management: Leads a team...
• 20% - Campaign Development & Execution: Leads development of integrated marketing campaigns...
• 10% - Brand & Communications Alignment: Champions UCSC's brand identity...

Required Qualifications

• Bachelor's degree in related area and / or equivalent experience / training.
• Thorough knowledge of current and emerging digital marketing trends and best practices...