ARU’s research institutes and four faculties bridge scientific, technical and creative fields. We deliver impactful research which tackles pressing issues and makes a real difference to our communities. Our academic excellence has been recognised by the UK’s Higher Education funding bodies, with 16 of our research areas assessed as world leading. We are the largest provider of Nursing, Midwifery, Health and Social Care students in the East of England, and we are also among the UK’s leading universities for degree apprenticeship provision, working with hundreds of employers across the UK.
About the Role
The Senior Faculty Marketing Manager for the Faculty of Science and Engineering (FSE) is responsible for developing, implementing and evaluating FSE’s marketing, recruitment, outreach and communications plans to achieve recruitment targets and strengthen the Faculty external profile.
They’ll be the trusted Marketing advisor for the Faculty and have in-depth knowledge of the Faculty’s education portfolio and research activity. They’ll build effective relationships with key stakeholders including the academic and student community and alumni.
They’ll be responsible for developing and implementing integrated Faculty marketing, recruitment and applicant conversion plans, including CRM communications, working with internal stakeholders (e.g., Marketing, International office and Faculty colleagues), to drive student applications and achieve recruitment targets.
The successful candidate will have a Degree with professional experience in delivering successful marketing campaigns and communications plans in a complex educational stakeholder environment.
They should have experience in delivering effective cross channel marketing and CRM campaigns including offline, digital, and social media to generate leads, nurture and convert prospective future students to ARU.
They’ll be proficient in using datasets to review marketing performance, creating dashboards to measure and report on KPIS and evaluate new markets and products.
Informal enquiries can be made to Alison Parker, Director of Marketing, Communications and Recruitment, at ali.parker@aru.ac.uk
We have an agile working culture and offer an extensive range of benefits including generous holiday entitlement, occupational pension schemes, training and development opportunities, travel to work scheme and a competitive relocation package. Visit our benefits page for full details.
