"Senior Graphic Designer"

Classification Title:

Visual Arts Specialist

Department:

Communication & Marketing

Full-Time/Part-Time:

Full-Time

Months per Year:

12 Months

Position Summary:

Under the direction of the Director of University Marketing, the Senior Graphic Designer serves as the primary visual content creator for the UNC Asheville Communication & Marketing Department. This position develops concepts and collateral for campaigns that support enrollment goals, student engagement, alumni relations, brand awareness, and event promotions, including the support of high-level projects for the Office of the Chancellor and the Office of Admission and Financial Aid.

The Senior Graphic Designer is responsible for leading artistic direction, generating ideas, developing creative designs, consulting clients, and efficiently producing University-standard assets. Working directly with internal clients and external vendors, the Senior Graphic Designer must possess excellent customer service skills to determine project parameters and manage the creative process from start to finish. When necessary, the Senior Graphic Designer also provides art direction for photography, video, and copy-editing.

Additionally, this position plays a key role in establishing and maintaining University brand standards, ensuring all public-facing materials are considered for design integrity, appropriateness, printability, ADA/accessibility standards, copyright and licensing compliance. This position will maintain short and long-term design strategies to reach a wide audience.

Working closely with the Office of Admission, the Senior Graphic Designer is responsible for the artistic direction, layout, and production of printed and digital marketing collateral, including but not limited to the annual University viewbook, roll-up banners, promotional stickers, prospective student materials, digital advertisements, and more. These assets, plus other pieces created in-house, require the preparation of files for press and production and the solicitation of quotes from vendors. This position is responsible for organizing, backing up, and archiving digital artwork files to the Communication & Marketing computer server and managing the archiving of final print copies.

The range of work produced includes, but is not limited to, print and digital design for brochures, newsletters, reports, booklets, programs, ads, posters, wayfinding signage, billboards, presentations, invitations, postcards, promotional materials, social media graphics, and illustrations. The Senior Graphic Designer's goal is to ensure that each piece created meets the high editorial and design standards of UNC Asheville.

Minimum Education/Experience/Skill:

High school diploma or equivalency and two years of visual/graphic arts experience related to the area of assignment; or equivalent combination of training and experience.

Preferred Education/Experience/Skill:

Bachelor's degree preferred in graphic design, new media or similar field. Five years of related experience in higher education or magazine layout and production design preferred.

UNC Overview:

Located in the Blue Ridge Mountains in Western North Carolina, UNC Asheville is the designated public liberal arts campus in the University of North Carolina system. UNC Asheville is nationally known for the quality of our student-centered teaching, mentoring of undergraduates in research, interdisciplinary learning, and striving to be an inclusive campus community.

UNC Asheville is committed to promoting diversity and a work environment that encourages knowledge of, respect for, and the ability to engage with those of other cultures or backgrounds. The successful candidate is expected to foster an inclusive work culture where uniqueness of beliefs, backgrounds, talents, capabilities and ways of living are respected and welcomed.