Senior Graphic Designer
Type:
Full Time
Contact Name:
Talladega College Office of Human Resources
Contact Email:
[contact details available in the full listing]
Position
Overview
The
Senior Graphic Designer serves as the College's lead creative
professional and is responsible for developing high-quality visual
communications that advance Talladega College's mission, strategic
priorities, and institutional brand. Reporting to the Director of
Communications and Marketing, this position provides creative
leadership for the design, production, and implementation of print,
digital, multimedia, and environmental graphics that support
recruitment, institutional advancement, enrollment management,
academic affairs, athletics, student engagement, alumni relations,
and presidential initiatives.
The
Senior Graphic Designer collaborates with faculty, staff,
administrators, students, and external vendors to create compelling
visual communications that enhance the College's reputation and
ensure brand consistency across all platforms. The position serves
as a brand ambassador by maintaining the integrity of the College's
visual identity while utilizing innovative design strategies,
emerging technologies, and multimedia storytelling to engage
diverse audiences.
Essential
Duties and Responsibilities
Creative
Strategy, Brand Management, and Marketing
- Design
and develop creative concepts that support Talladega College's
strategic marketing and communications initiatives.
Collaborate
with the Director of Communications and Marketing to develop and
execute integrated marketing campaigns supporting admissions,
enrollment management, institutional advancement, alumni
engagement, athletics, academic affairs, student affairs, and major
institutional initiatives.
Produce
high-quality print and digital communications including brochures,
annual reports, magazines, newsletters, invitations,
advertisements, presentations, digital publications, environmental
graphics, signage, event collateral, and promotional
materials.
Ensure
consistency with the College's visual identity standards, including
typography, color palettes, photography, logos, templates, and
graphic elements.
Assist in
developing, implementing, and maintaining the College's Brand
Standards Guide and visual identity system.
Recommend
innovative creative strategies that strengthen institutional
visibility, support enrollment and fundraising goals, and enhance
the College's reputation.
Digital
Design, Multimedia, and Creative Content
- Design
graphics and digital assets for the College website, email
marketing, social media, digital advertising, presentations, and
other online communications.
- Develop
multimedia content, including motion graphics, animations,
infographics, digital illustrations, interactive content, and
short-form videos that support institutional
storytelling.
- Utilize
Adobe Creative Cloud, Canva Pro, and other emerging creative
technologies to develop engaging visual communications.
- Capture
and edit photography and videography for campus events, student
life, academics, athletics, alumni engagement, and institutional
marketing initiatives.
- Maintain
and organize the College's digital asset management system,
including photography, graphics, logos, templates, brand assets,
videos, and archived creative materials.
- Stay
current with emerging design trends, AI-assisted creative tools,
accessibility standards, and best practices in higher education
marketing and communications.
Creative
Project Leadership, Production, and Analytics
- Manage
multiple creative projects simultaneously from concept through
final production while ensuring quality, accuracy, and timely
completion.
- Meet with
campus clients to define project goals, target audiences, scope,
timelines, budgets, and deliverables.
- Coordinate
print production, including file preparation, proofing, color
management, vendor communications, production oversight, and
delivery.
- Manage
relationships with printers, promotional product vendors,
photographers, videographers, and other external creative
partners.
- Maintain
project schedules, production workflows, and creative documentation
while identifying opportunities to improve efficiency and service
delivery.
- Utilize
data and analytics from digital platforms, website traffic, email
marketing, and social media channels to evaluate the effectiveness
of creative campaigns and recommend improvements that increase
audience engagement, strengthen brand awareness, and support
institutional goals.
- Monitor
campaign performance and provide recommendations based on
engagement metrics, user behavior, and marketing
outcomes.
- Support
major College events, including Convocation, Commencement,
Homecoming, Founders' Day, Alumni Reunion, fundraising campaigns,
presidential events, and other institutional initiatives.
- Serve as
a collaborative creative resource by providing design consultation
and visual communication solutions to faculty, staff, and
administrators.
Minimum
Qualifications
Required
- Bachelor’s
degree in graphic design, visual communications, digital media,
fine arts, marketing, communications, or a closely related
field.
- Minimum
of three (3) years of progressively responsible professional
graphic design experience.
- Demonstrated
expertise using Adobe Creative Cloud, including Photoshop,
Illustrator, InDesign, Acrobat, Premiere Pro, and After
Effects.
- Demonstrated
proficiency using Canva Pro and Microsoft Office 365.
- Experience
designing for both print and digital media.
- Strong
portfolio demonstrating creative excellence, brand development, and
integrated marketing campaigns.
- Excellent
project management, organizational, and communication
skills.
- Ability
to manage multiple projects simultaneously while meeting
deadlines.
Salary
Salary is
competitive and commensurate with education, experience, and
qualifications.
Application
Process
Qualified
applicants should submit:
- Talladega
College Employment Application
- Cover
Letter
- Resume or
Curriculum Vitae
- Three
Professional References
- Copies of
College Transcripts (official transcripts required upon
hire)
- Portfolio
or examples of communications, marketing, branding, or media work
(preferred)
Application
materials should be submitted to: h r@talladega.edu . The packet consists
of the TC application, cover letter, resume, listing of at least
three (3) professional references, and copies of college
transcripts. Official transcripts will be required if hired in the
position.
An
equivalent combination of education and experience from which
comparable knowledge is acquired may be considered.
TALLADEGA COLLEGE IS AN EQUAL OPPORTUNITY EMPLOYER
