Job Description

The Senior SEO Copywriter is responsible for writing and publishing long-form, SEO/AEO-optimized content for WGU's website, including blogs, career guides, degree launch/update copy, other forms of webpage copy, and organic videos.

They also take an extensive role in SEO and messaging strategy in coordination with other SEO writers, analysts, school stakeholders, and partners.

Impact

As a Senior SEO Copywriter, you will play a key role in shaping how prospective students discover and engage with content. You will create high-quality, search-optimized content that drives visibility, improves user experience, and supports key marketing initiatives. Your work will directly influence organic growth and help connect learners to the right programs and resources.

What You'll Do

Write and manage SEO-optimized content for the university website, including blogs, career guides, and organic video
Execute content updates and new pages from SEO briefs, incorporating keyword integration, anchor text optimization, internal linking, and structural improvements
Edit and publish content using WGU's content management system
Conduct regular content audits to identify underperforming pages and opportunities for refresh and optimization
Apply SEO and AEO best practices including content hierarchy, keyword placement, and proper content length while maintaining brand voice
Monitor and optimize performance using tools such as SEOClarity, Profound, and generative AI tools like ChatGPT
Mentor and guide other writers on SEO and AEO best practices and building authoritative content
Collaborate with marketing stakeholders to support web content, degree launches, and strategic initiatives

What You'll Bring

Exceptional written and verbal communication skills
Strong analytical and problem-solving abilities
Proven ability to manage multiple projects and stakeholders simultaneously
Familiarity with SEO best practices including E-E-A-T principles
Experience using SEO tools such as Google Search Console, SEMRush, Ahrefs, or similar

What's Required

Bachelor's degree required; degree in communications, journalism, or marketing preferred
5+ years of copywriting, SEO, or equivalent experience

Bonus Points

Experience with generative AI tools such as ChatGPT, Copilot, Gemini, or Claude
Demonstrated success writing for a variety of audiences and search intents
Portfolio of long-form writing samples

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Senior SEO Copywriter

Western Governors University

4001 S 700 E #300, Millcreek, UT 84107, USA

Job Description

This is a Preview Listing…

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Senior SEO Copywriter

Western Governors University

4001 S 700 E #300, Millcreek, UT 84107, USA

Job Description

This is a Preview Listing…

Related Jobs - August 30, 2026

Related Conferences

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GSA Annual Meeting 2026

AGU Fall Meeting 2026

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APS Division of Nuclear Physics Meeting (DNP 2026)

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Senior SEO Copywriter

Western Governors University

4001 S 700 E #300, Millcreek, UT 84107, USA

Job Description

This is a Preview Listing…

Related Jobs - August 30, 2026

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027

Senior SEO Copywriter

Western Governors University

4001 S 700 E #300, Millcreek, UT 84107, USA

Job Description

This is a Preview Listing…

Related Jobs - August 30, 2026

Related Conferences

2026 AAA Annual Meeting: On the Verge

87th Annual Meeting of the Society for Applied Anthropology

AABA Annual Meeting 2027

75th Annual Highway Geology Symposium

GSA Annual Meeting 2026

AGU Fall Meeting 2026

Southeastern Section Meeting 2027

APS Division of Nuclear Physics Meeting (DNP 2026)

68th Annual Meeting of the APS Division of Plasma Physics (DPP 2026)

Joint March Meeting and April Meeting — Global Physics Summit 2027