SEO Content Lead

SEO Content Lead

Company:
Western Governors University

Job Location:

Category:
Communications, Marketing, and Public Affairs

Type:
Full-Time

Job Type: Full time

Job Number: JR-024769

Location: Salt Lake City, UT

If you're passionate about building a better future for individuals, communities, and our country-and you're committed to working hard to play your part in building that future-consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 308 Pay Range: $73,000.00 - $109,400.00

Job Description

The SEO Content Team Lead is responsible for overseeing the strategy and execution of building organic focused content pieces on WGU's marketing and video channels. This role provides guidance and expertise to SEO writers, ensuring content is complete, accurate, and consistently updated. Functions as an expert in SEO writing and supports, trains, and coaches other team members. Works with SEO, video, and school stakeholders to develop content that drives organic leads and enrollments.

Responsibilities include building and maintaining relationships with key stakeholders in each of WGU's Schools and other areas of the organization, relationship management, and meeting the needs of assigned areas. Applies deep knowledge of organic content strategy to meet stakeholder needs within the constraints of the website and organic video channels that align with team, stakeholder, and organizational goals.

Location: This position requires you to work in office 4 days a week at the WGU headquarters: 4001 South 700 East Salt Lake City, UT 84107.

What You'll Do:

• Write and manage copy for the university's website based on AEO/SEO content best practices, keyword and prompt query fan outs.
• Review and edit content created by other members of the SEO content team and provide feedback and necessary corrections.
• Supervise, mentor, and provide feedback and training for SEO content team members.
• Create/update pages in the university's CMS, including blogs, career guides, and others content types as needed.
• Write video and short scripts for organic YouTube, TikTok, and other platforms.
• Correlate with School Marketing Directors to develop a content strategy for assigned schools and develop content that benefits the school and drives school marketing goals.
• Be active in adapting to new working models and efficiencies, including utilizing LLM models to drive content creation efficiencies while maintaining content oversight, human perspectives, authority, and authenticity.
• Cross-collaborates with communications, alumni, event, and other teams in strategic development of content.
• Support special projects as needed.

Knowledge, Skills, and Abilities You'll Need to be Successful:

• Excellent written and verbal communications/presentation skills.
• Analytical and problem-solving skills are essential.
• Ability to manage and lead multiple projects at one time.
• Ability to train and teach others basic content management system skills.
• Proficient in MS Office Suite, particularly Word and Excel.

Minimum Requirements:

• Bachelor's degree is required. Bachelor's degree in communications, journalism, or marketing preferred.
• Five or more years of copywriting experience.
• Experience with one or more CMS platforms, AI models, and writing for multiple format types including web, video, and other media.
• Seasoned writer with a demonstrated track record in writing for a variety of audiences.

Preferred Requirements:

• Management or team lead experience preferred.

Why Join WGU?

• You will be part of a growing, diverse, inclusive workforce, committed to creating pathways to a better life for our students by expanding access to education for everyone.
• We provide comprehensive dental, vision, and medical benefits, with paid time off, parental leave, and inclusive family forming benefits.
• We offer generous retirement and HSA company contributions.
• You will also have opportunity for continuous learning! Employees and their families receive discounted undergraduate and graduate WGU tuition.

Position & Application Details

Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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