Job Description
Department:
Digital Strategy
Pay Rate Type:
Salary
Employee Type:
Job Summary:
The Social Media Content Creator is primarily responsible for
bringing the College’s brand to life through dynamic social media
content. Working closely with the Multimedia and Editorial teams,
this individual will conceptualize, shoot, edit, and publish
engaging visual content aligned with the College’s core marketing
pillars.
Day-to-day, they will manage the College’s active social channels,
partner with campus departments to elevate their visual
storytelling, and actively engage our online audience. Through this
work, the position strengthens engagement, increases awareness of
Colby, and showcases the people, programs, and experiences that
distinguish the College.
The successful candidate understands how audiences engage across
TikTok, Instagram, Facebook, LinkedIn, YouTube, and emerging
platforms. They understand how to capture attention in the first
few seconds, write hook-driven copy, and produce high-performing
short-form video content that turns casual scrollers into loyal
followers.
The position requires strong creative instincts, sound editorial
judgment, an understanding of social media culture, and the ability
to produce high-quality content in a fast-moving environment. We
encourage inquiries from candidates who will contribute to the
diversity of our College, including its cultural and ethnic
diversity.
The hiring range for this position is $65,000 - $75,000
Key Responsibilities
1. Content Creation & Storytelling
- Video & Asset Production: Conceptualize, script, shoot, and
edit engaging short-form video (Reels, TikToks, Shorts) and static
image assets on a daily basis using mobile and DSLR
equipment.
Campus Storytelling: Identify, interview, and feature Colby
students, faculty, staff, and alumni to produce authentic content
highlighting campus life, events, and College initiatives.
Copywriting: Write clear, platform-native captions, scripts,
headlines, and calls to action aligned with Colby’s brand
tone.
Standards & Compliance: Ensure all assets comply with
Colby’s brand, accessibility, editorial, privacy, copyright, and
photo-release standards.
Special Projects: Manage the creation and distribution of the
Communications email newsletter and oversee student content
workers.
2. Strategy & Platform Growth
- Strategy & Scheduling: Lead the strategy and maintain a
consistent posting schedule across key channels (Instagram, TikTok,
LinkedIn, YouTube, X/Twitter, Facebook).
- Cross-Functional Alignment: Collaborate with the communications
team to align social strategy with broader strategic
priorities.
- Trend Adaptation: Monitor industry news, viral concepts, audio
trends, and platform updates to keep content relevant and test new
formats/hooks.
3. Community, Analytics & Monitoring
- Audience Engagement: Actively engage with the community in
comments and DMs to foster a strong digital presence.
- Analytics & Reporting: Use social listening and analytics
software to track key metrics (reach, engagement, conversions),
optimize future performance, and provide regular campaign
reporting.
- Crisis & Reputation Management: Monitor competitor
strategies and flag potential crisis, safety, or reputational
issues to leadership.
Position Qualifications
Required
- Experience: 2+ years of professional digital/social content
creation experience for a brand, agency, publication, or creator
account (or an equivalent combination of education and
experience).
- Portfolio: A portfolio or reel demonstrating successful
short-form video content and digital storytelling.
- Technical Skills: Proficiency in mobile/DSLR shooting and video
editing software (CapCut, Adobe Premiere, Final Cut Pro, or
similar).
- Platform & Design Expertise: Deep understanding of current
social platforms, basic graphic design (Canva, Figma, Adobe Express
or other Adobe platforms), and copywriting.
- Analytics: Ability to interpret social metrics, perform social
listening, and apply data insights to content strategy.
- Soft Skills & Collaboration: Excellent organizational,
deadline-management, and cross-departmental collaboration skills,
with a commitment to fostering an inclusive, diverse
community.
Preferred
- Experience in higher education, non-profit, or mission-driven
environments.
- Hands-on experience with social management software (e.g.,
Brandwatch, Asana, Mailchimp).
- Knowledge of digital accessibility best practices (alt text,
video captioning, color contrast).
- Experience covering live events under tight deadlines and
supporting paid social or student ambassador programs.
Work Expectations
- Location: On-campus position requiring frequent physical
presence to capture content and engage with the Colby
community.
- Schedule: Occasional evening and weekend hours required to
cover campus events and time-sensitive news.
- Physical Requirements: Ability to transport and operate
photography, video, lighting, and audio equipment across various
indoor and outdoor campus environments.
- Travel: Minimal local or overnight travel as needed.
Physical/Mental Demands
The physical demands and work environment characteristics described
here reflect what is typically needed to perform the essential
functions of this position and what may be experienced while
carrying out those duties. Reasonable accommodations may be made to
enable individuals with disabilities to perform the essential
functions.
- To perform this role effectively, an employee is expected to
handle employee information, documents, and sensitive matters with
care, professionalism, and respect for privacy.
- This position involves working with a variety of timelines,
including some that require quick turnaround and responsiveness to
urgent needs.
- In this role, the employee will interact with members of the
public and others in a variety of situations and conversations.
Presenting oneself in a professional, respectful, and thoughtful
manner at all times is an important part of the role.
- This position includes regular movement throughout the office
spaces, hallways, meeting rooms, and other campus locations.
- Daily work may involve extended use of a computer, including
keyboard and mouse.
- Physical requirements differ by position. In general, most
roles involve lifting up to 10 pounds regularly, with some
positions requiring occasional lifting of up to 35 pounds or more,
in more physically demanding roles, up to 50 pounds.
- Vision requirements for this position include the ability to
see clearly at close and far distances and to adjust focus as
needed.
- The work environment is dynamic and engaging, often involving
multiple tasks and projects that require shifting focus and strong
organizational skills.
- The noise level is generally moderate; however, there may be
occasional moments of louder sounds depending on campus
activity.
Colby College supports the Americans with Disabilities Act and is
committed to providing reasonable accommodations to enable
individuals with disabilities to perform the essential functions of
the position.
To Apply:
Interested candidates should apply electronically by clicking the
“Apply Now” button on the Colby College website. Please upload a
cover letter and resume to your application.
