"Social Media Coordinator"

Social Media Coordinator

Public Relations and Marketing Communication

Georgia State University

Working with partners across the university, Public Relations and Marketing Communications develops strategies and implements plans and initiatives that foster open and honest communication, the foundation of that trust. Our goal is to produce clear and consistent communication that is fundamental to establishing and maintaining our credibility and building support for our university.

Georgia State is rooted in a culture of independence, entrepreneurship and individual interests that further its mission of teaching, research and public service. Public Relations and Marketing Communications puts the pieces together to create coherent messages that convey the huge impact, depth, breadth and diversity of our university. We seek to build public understanding of and support for the university by clearly communicating its distinctive qualities, its value and importance.

The Division of Public Relations and Marketing Communications (PRMC) at Georgia State University is seeking to hire a creative Social Media Coordinator to help tell the GSU story across platforms, and to create content that captures the energy of campus life and highlights the university.

WHAT MAKES GSU A GREAT PLACE?

• Flexible work environment.
• Generous benefits, including health, dental, vision, tuition assistance, retirement, etc.
• A knowledge-sharing organization that works collaboratively with diverse partners.
• Professional development opportunity and mentorship.
• A rapidly growing center within an academic setting.

WHAT WILL YOU DO:

This position is responsible for content creation, publishing and monitoring content across the university's official social media platforms. This role will showcase Georgia State's academic excellence, student success, research impact and community engagement while strengthening the university's digital presence.

DUTIES AND RESPONSIBILITIES INCLUDE:

• Create, schedule and publish engaging content across multiple platforms.
• Develop fresh, creative campaigns that highlight student life, university news and GSU's role in the heart of Atlanta.
• Keep a finger on the pulse of trends and translate them into Panther-approved content.
• Attend GSU events for live coverage on social media.
• Work with student assistants to create authentic, student-focus content.
• Write sharp, on-brand copy that informs, inspires and occasionally makes people laugh.
• Collaborate with departments, colleges and student groups to amplify their stories.
• Monitor comments and messages to keep our digital community engaged, positive and well-informed, and respond to customer service inquiries on social media.
• Track performance metrics and share insights to help guide future content.

Qualifications:

What We're Looking For:

• A creative self-starter who thrives on collaboration.
• Strong storytelling skills — whether in a 15-second clip, a photo carousel or a witty tweet.
• Video editing and graphic design know-how (Canva is a plus).
• A love of social media trends and an eye for how they can fit GSU's brand.
• Ability to juggle multiple projects.

Minimum Requirements:

Bachelor's degree and four years of related experience; or a high school or GED and eight years of related experience; or a combination of education and experience.

Preferred Requirements:

In addition to meeting the minimum requirements, preference may be given to those who meet the following: Two years of experience working with social media campaigns or media relations, use of analytics and related dashboards (Hootsuite preferred), experience using variety of social media platforms and knowledge of higher education and Georgia State.