JOB DESCRIPTION
Position Overview:
As the Social Media Manager, you'll be a driving force behind our
digital narrative, crafting vivid, compelling and tasteful
experiences and fostering meaningful connections that resonate with
our community bringing people, mission, culture and accomplishments
to life. Reporting directly to the Senior Director of Marketing and
Communication, you'll spearhead our social media strategy,
elevating our brand presence and amplifying our mission across
platforms.
Why Flagler College?
Flagler College isn't just a place of higher learning – it's a
community united by a shared passion for excellence, inclusivity,
and positive change. Here, you'll have the opportunity to make a
real difference, shaping the narrative of an institution with a
rich history and an exciting future. Join us in inspiring the next
generation of leaders, innovators, and history-makers as we embark
on this transformative journey together. This is where history
begins.
Our Culture
At Flagler College, our greatest achievements are born from the
strength of our collaborative spirit and the bonds we forge as a
team. As the Social Media Manager, you'll be an integral part of a
dynamic, supportive community that values collaboration,
camaraderie, and mutual respect.
- Collaboration: We understand that the best ideas are often born
through collaboration. As part of our team, you'll have the
opportunity to collaborate closely with colleagues across
departments, leveraging diverse perspectives and expertise to drive
innovation and achieve shared goals.
Setting Ego Aside: We believe in the power of humility and the
importance of setting ego aside for the greater good. We value
individuals willing to listen, learn, and adapt, recognizing that
true success is achieved through collective effort rather than
individual accolades.
Commitment to Helping One Another: We're committed to creating
a culture where every team member feels valued, supported, and
empowered to succeed. Whether offering guidance, sharing resources,
or lending a helping hand, we believe in supporting one another on
our journey toward excellence.
Effective Communication: Clear and effective communication is
the cornerstone of our team culture. We value open, honest, and
respectful communication, recognizing that it's essential for
building trust, fostering collaboration, and driving results. As a
team member, you'll be encouraged to express your ideas, share
feedback, and communicate openly with colleagues at all levels of
the organization.
Ready to Join Us?
If you're ready to unleash your creativity, drive impact, and chart
new digital horizons, we want to hear from you! Apply now to join
the Flagler College Saints community and embark on your next
journey. Let's make history together.
RESPONSIBILITIES
- Develop and execute a comprehensive social media strategy
aligned with Flagler College's marketing objectives and brand
identity.
- Plan, capture, produce, and edit photo and video content for
social media across campus events, academic programs, student life,
athletics, and institutional initiatives.
- Train and oversee student employees and interns supporting
social media content creation, including assigning coverage,
providing direction, and maintaining content and brand
standards.
- Manage Flagler College's official social media accounts,
ensuring brand consistency, accessibility, and platform-specific
best practices across Instagram, Facebook, LinkedIn, TikTok, X,
and, as needed, YouTube.
- Produce short-form and, when appropriate, long-form video
content; oversee platform-specific storytelling strategies; and
coordinate and direct photo coverage of campus-wide events and
initiatives.
- Cultivate and nurture a dynamic online community, fostering
dialogue and engagement among current students, families, alumni,
faculty, staff, and prospective students. Monitor social media
channels, respond to inquiries and comments, and proactively
address issues or concerns with the supervisor.
- Serve as the primary social media resource for campus partners,
providing consultation on content strategy, best practices, and
digital storytelling opportunities while collaborating across
Marketing and Communication, Enrollment, Academic Affairs,
Institutional Advancement, Athletics, and Student Affairs.
- Stay abreast of emerging trends, best practices, and
innovations in social media marketing, leveraging new opportunities
to enhance Flagler College's digital presence and impact.
- Analyze digital performance metrics and establish a consistent
reporting schedule for senior leadership, using insights to inform
content and platform strategy.
- Assist the Marketing and Communication Division with signature
projects as needed.
QUALIFICATIONS
- Bachelor's degree in marketing, communications, digital media,
photography, videography, or a related field.
- Proven experience (1+ years) in social media management and
content production, preferably in higher education or a related
industry.
- Proficient experience with photography, videography, and video
editing for social media platforms, with a strong understanding of
short-form, platform-specific storytelling.
- Proficiency with video editing software, including CapCut
and/or Adobe Creative Suite, as well as social media management
platforms and analytics tools.
- Exceptional writing and storytelling skills, with the ability
to craft compelling narratives that resonate with diverse
audiences.
- Strong strategic thinking and analytical abilities, with the
ability to translate performance data into actionable
recommendations.
- A collaborative mindset with excellent interpersonal skills,
including the ability to guide student employees and consult
effectively with campus partners in a fast-paced, dynamic
environment.