The Social Media Manager will lead paid and organic social media
strategies and campaigns for Adler University’s U.S. and British
Columbia locations. This position will develop compelling content
that drives meaningful results across the University’s social
platforms, including Facebook, LinkedIn, Instagram, X, and YouTube.
The Social Media Manager will also support and manage social media
content and strategy for the President, helping strengthen her
executive presence and advance the University’s mission, vision,
and strategic priorities.
This position will provide thought leadership on social media
strategy, applying industry knowledge and best practices to support
Adler’s enrollment, fundraising, brand awareness, and institutional
engagement goals. The Social Media Manager will establish and
monitor key performance indicators (KPIs), analyze social media
performance, and use insights to continually improve strategy and
content. The position will also support University culture and
engagement initiatives.
The Social Media Manager will initially serve as an individual
contributor and will play a key role in rebuilding and
strengthening Adler’s social media function. This includes
establishing effective processes, developing a consistent content
strategy, strengthening the University’s social media presence, and
identifying opportunities to evolve the function over time as the
University’s needs grow.
The Social Media Manager is a full-time position based in Chicago
with a hybrid schedule.
To be considered for this role, please provide a cover
letter.
Education/Experience:
- Bachelor’s degree in marketing, advertising, digital media,
design, or related discipline is required.
Minimum of five (5) years of organic and paid social media
campaign management and optimization experience is required.
Minimum of five (5) years of experience designing, developing,
and executing comprehensive digital assets for social media
campaigns is required.
Experience in higher education, non-profit institutions, or
agencies is preferred.
Knowledge, Skills, and Attitudes
- Editorial mindset with an understanding of how to create
content appropriate for social platforms and their specific
audiences.
- Working knowledge of social media management platforms.
- Strong demonstration of alignment with Adler’s social interest
mission and vision.
- Documented experience developing and implementing effective
paid and organic social media strategies with solid understanding
of advertising optimization and content performance metrics.
- Demonstrated ability to develop conceptual visual ideas and
execute against them as social media campaign.
- Proficient and functional knowledge of M.S. Office and Adobe
creative suite (Photoshop, InDesign, Illustrator).
- Basic understanding of videography and photography preferred
but not required.
- Experience coordinating with creative agencies, videographers,
and photographers.
- Ability to consistently identify opportunities for improvement
and make recommendations based on observations.
- Strong critical thinking, problem-solving and visioning
acumen.
- Ability to proactively identify challenges and barriers to
stated objectives and employ assistance in addressing these.
- Strong collaboration acumen and abilities.
- Demonstration of Emotional Intelligence and professional
maturity.
- Strong research acumen and abilities.
- Strong communication acumen including written, oral, and
listening.
Essential Duties & Responsibilities:
Strategy Development:
- Develops paid and organic social media strategies and content
calendars for Facebook, Twitter, Instagram, LinkedIn, and
YouTube.
- Research, reports and provide recommendations based on best
practices and the latest social trends, including platform updates,
advertising formats, creative execution, and the tools and
technologies needed to elevate social efforts and improve
performance.
- Implements and maintains performance reports to highlight areas
of growth and opportunity, specifically for paid content
performance against KPIs for optimization and testing as needed to
improve results.
Content Development:
- Leads the creation of social content for lead generation that
engages various audiences, including prospective students,
University donors, & University partnerships.
- Develops static and motion content using Adobe Creative Suite
or similar, or through coordination with outside creative agencies,
designers, videographers, or photographers
- Ensures all content adheres to the University’s brand and
editorial style guides.
- Generates new ideas to increase engagement and grow target
audiences.
Collaboration:
- Collaborates across Communications & Marketing, the
President’s Office, faculty and staff across three campuses in the
U.S. and British Columbia, and external agencies to develop
strategic content and campaigns.
- Partners with Marketing leadership on paid social strategy and
content development.
- Serves as a social media adviser to the Adler University
community, helping faculty and staff use social media effectively
to advance the University’s goals.
Work Environment (Physical Demands): The usual and customary
methods of performing the jobs functions require the following
physical demands: some lifting, carrying, pushing, and/or pulling
and significant fine finger dexterity. Generally, the job requires
80% sitting, 10% walking, and 10% standing. This job is performed
in a generally clean and healthy environment.
Salary Range: $75,000.00 - $85,000.00
Universal Core Behaviors:
Commitment to Adler’s Mission
- Acts with personal integrity, honesty, compassion. and
integrity in all professional responsibilities.
- Aligns professional actions with Adler’s commitment to
community-rooted education, research, and impact.
- Contributes to a culture that advances health, well-being, and
community connection — locally and globally.
- Respects and values colleagues and community partners.
Accountability and Excellence
- Demonstrates results-oriented focus and commitment to
quality.
- Consistently meets deadlines and delivers work of high
professional standard.
- Prioritizes service and responsiveness.
- Seeks opportunities to improve efficiency, effectiveness, and
resource use.
- Takes ownership of performance, seeks feedback, and accepts
responsibility for actions.
Communication
- Communicates with respect, diplomacy, and professionalism.
- Demonstrates active listening and comprehension.
- Expresses ideas clearly and effectively in both oral and
written forms.
- Keeps colleagues informed in a timely and transparent
manner.
Collaboration and Teamwork
- Actively contributes to and engages with colleagues, partners,
and communities.
- Builds relationships rooted in respect, empathy, and
trust.
- Demonstrates curiosity, courage, and integrity in guiding work
and decisions.
- Makes thoughtful, informed decisions that balance short-term
needs with long-term impact.
- Works cooperatively with colleagues to achieve collective
goals.
Adaptability and Lifelong Learning
- Approaches challenges with proactive problem-solving.
- Commits to lifelong learning by continuously developing skills,
knowledge, and effectiveness.
- Supports and adapts to evolving needs in the work
environment.
Partnership with Supervisors
- Engages supervisors as partners in achieving goals.
- Fosters open, respectful communication to maintain alignment
and clarity.
- Seeks guidance and feedback when appropriate while
demonstrating initiative and accountability.
Equal Opportunity Employer
It is the policy of Adler University that all persons are entitled
to Equal Employment Opportunity (EEO) protection. The University
does not discriminate against any individual for employment because
of age, religion, race, color, gender, gender identity, sexual
orientation, national origin, ancestry, marital status, physical or
mental disability, military status (including unfavorable discharge
from the military), or any other category protected by federal,
state, or local law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights
pursuant to federal employment laws. For further information,
please review the
Know Your Rights notice from the Department of Labor.
