This is a strategic and collaborative role responsible for developing, executing, and governing the College's multi-platform social media presence. The manager will lead the digital storytelling effort across the five central accounts (Instagram, YouTube, LinkedIn, Facebook, and X).
They will serve as the College's social media expert, ensuring a cohesive brand voice, compliance with university guidelines, and effective engagement with key audiences like prospective and current students, alumni, faculty, and industry partners. This position is critical for amplifying the College's reputation in engineering education, innovation, and research, while also establishing consistent social media standards across all internal departments.
This role reports directly to the Director of Marketing. The Social Media Manager will work in close collaboration with the Creative Manager, the Director of Communications, and a team of science writers to develop and execute the overall social content strategy.
This position is Hybrid-Remote Work: Hybrid remote work is any remote work arrangement where the employee is expected to work on a regularly scheduled basis at a location owned or leased by the university, in addition to regularly scheduled work at an alternate work site.
Responsibilities
Develops and supervises the execution of communication programs and may supervise personnel and/or other resources of institutional or unit communication goals.
- Strategy, Planning, and Governance (25%)
- Content Management (50%)
- Compliance and Analysis (25%)
Key Job Responsibilities
- Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets
- Identifies, proposes, and implements new or revised unit operational policies and procedures
- Plans, writes, and edits content for various internal and external stakeholders
- Develops, implements, and delivers communication materials through various mediums to designated audiences
- Manages the day-to-day operational unit plans to align with strategic initiatives and to meet established objectives
