Job Summary
The UW-Madison College of Engineering Marketing and Communications team is looking for an energetic Social Media Manager to manage strategy and operations for a wide range of official college social media platforms.
This is a strategic and collaborative role responsible for developing, executing, and governing the College’s multi-platform social media presence. The manager will lead the digital storytelling effort across the five central accounts (Instagram, YouTube, LinkedIn, Facebook, and X).
They will serve as the College's social media expert, ensuring a cohesive brand voice, compliance with university guidelines, and effective engagement with key audiences like prospective and current students, alumni, faculty, and industry partners. This position is critical for amplifying the College's reputation in engineering education, innovation, and research, while also establishing consistent social media standards across all internal departments.
This role reports directly to the Director of Marketing. The Social Media Manager will work in close collaboration with the Creative Manager, the Director of Communications, and a team of science writers to develop and execute the overall social content strategy.
This position is Hybrid-Remote Work: Hybrid remote work is any remote work arrangement where the employee is expected to work on a regularly scheduled basis at a location owned or leased by the university, in addition to regularly scheduled work at an alternate work site.
Responsibilities
1. Strategy, Planning, and Governance (25%)
- Develop and maintain a cohesive, platform-specific social media strategy and content calendar that aligns with the College’s marketing and communications goals.
- Establish and maintain College-level social media guidelines (including best practices for branding, tone, security, and accessibility) based on the campus-wide guidelines from the Office of Strategic Communication.
- Serve as the primary liaison and consultant for departmental communicators within the College of Engineering, ensuring a unified brand voice and compliance across all affiliated social media accounts.
2. Content Management (50%)
- Coordinate compelling, high-quality content—including photography, short-form video (Reels, Shorts), long-form video, graphics, and engaging text—tailored for each platform to maximize reach and impact.
- Manage daily publishing and community engagement for all central UWMadEngr social media accounts and oversight of the Dean of the College’s social media accounts.
3. Compliance and Analysis (25%)
- Ensure all communications adhere to UW-Madison policies, federal regulations (e.g., FERPA/HIPAA), accessibility standards, and the College's own guidelines.
- Monitor, track, and analyze key performance indicators (KPIs) to measure the effectiveness of social media campaigns and provide data-driven recommendations for content optimization and strategic adjustments.
Key Job Responsibilities
- Plans and directs unit programs and/or projects to ensure adherence to deadlines and budgets
- Identifies, proposes, and implements new or revised unit operational policies and procedures
- Plans, writes, and edits content for various internal and external stakeholders
- Develops, implements, and delivers communication materials through various mediums to designated audiences
- Manages the day-to-day operational unit plans to align with strategic initiatives and to meet established objectives
Compensation
The starting salary for the position is $75,000 (but is negotiable based on experience and qualifications).
This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund.
Required Qualifications
- 4+ years’ experience in communications and/or marketing, with a primary focus on social media strategy and channel management and a proven track record of using social media analytics to inform strategy and report on performance.
Preferred Qualifications
- 2+ years' experience running social media accounts (Instagram, YouTube, LinkedIn, Facebook, and X) for an organization.
- Proven writing and editing skills, with the capability to adapt tone, style, and messaging for diverse audience segments across multiple digital channels.
- Experience supervising professionals and/or students and interns.
- The willingness to create and post content and monitor multiple accounts during business and off hours.
- Experience with Adobe Creative Suite or shown ability to work with graphic designers, to create or edit short videos and photographs.
- Proficiency with Microsoft 365 tools (Word, Excel, PowerPoint) and Microsoft Teams for project management and team communication.
- Ability to work with communicators, academics, and administrators to share or amplify their messages through various mediums, while optimizing content for various social media platforms.
- A willingness to learn new skills and work collaboratively with varied and diverse professionals.
- Familiarity with crisis communications and issues management.
Education
Bachelor’s degree required. Candidates with a background in public relations, marketing, strategic communications and journalism, and/or communications preferred.
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