"Social Media Marketing Manager"

Job Summary

The Social Media Marketing Manager is responsible for developing, executing, and refining Rensselaer Polytechnic Institute’s enterprise-level social media strategy. The Manager will build upon RPI’s existing social media presence to support institutional goals related to brand visibility, audience engagement, student recruitment, and reputation building.

The Social Media Marketing Manager will work collaboratively across departments to lead strategic planning, content creation, community engagement, and performance measurement. The Manager will also be responsible for establishing governance and ensuring that social media efforts across campus align with institutional standards, tone, and objectives.

Duties and Responsibilities Include:

• Establish and lead a comprehensive, platform-specific social media strategy aligned with RPI’s brand identity and institutional priorities
• Create, develop, plan and run social media campaigns, and work with team members to support integrated communications efforts
• Manage and maintain the university’s social media content calendar and campaign planning and execution
• Collaborate with departments such as Admissions, Advancement and Student Experience to support strategic initiatives through coordinated social content
• Monitor trends, topics, and mentions; engage with audiences and manage community interactions in real time
• Analyze performance data using social media analytics tools; generate regular, user-friendly reports and provide strategic insights for continuous improvement
• Establish and maintain social media guidelines, best practices, and brand voice standards across the university
• Provide strategic direction to social media staff in other departments to ensure alignment with university-wide messaging, visual identity, and engagement goals
• Foster a coordinated and cohesive institutional presence across all social platforms by promoting collaboration and shared standards

Minimum Qualifications

• Bachelor’s degree in digital media, communications, social media or related field
• Five (5) or more years of professional experience managing social media strategy and content for a brand, institution, or organization

Applicants must meet stated experiential and educational requirements.

Minimum Knowledge, Skills, and Abilities

• Deep understanding of social media marketing principles and practices, advertising platforms and audience segmentation and targeting strategies
• Fluency with social media management platforms (e.g., Sprout Social, Hootsuite), analytics tools (e.g., Google Analytics), and content creation software (e.g., Adobe Creative Suite, Canva)
• Proven success in running social media listening, engagement and advertising efforts
• Experience developing and enforcing social media policies or guidelines
• Proficiency in visual storytelling and marketing editing and copywriting
• Background working in higher education or other complex, multi-stakeholder environments

Shift

Business Hours with weekends or evenings occasionally required

Travel

Local travel between campus locations only

Driving

Incidental driving possible, but not required

Starting Salary/Rate

Expected hiring range: $72,000 - $80,000

Pay transparency disclosure: The selected candidate’s salary will be determined based on factors that include the available budget, internal equity, and the final candidate’s qualifications, experience, education and other job-related credentials. This hiring range is provided as Rensselaer’s good faith estimate of the expected hiring range at the time of posting.

Application instructions

Follow the on-screen prompts to create a brief online profile. Please be ready to upload your resume and cover letter.

If you need assistance with the online application process, please contact careers@rpi.edu.

Job Posted Date

Applications will be accepted until the position is filled.

Total Compensation and Benefits Information

Rensselaer’s Total Compensation Program is designed to provide stable pay growth, a comprehensive and affordable benefits package, and a comprehensive and affordable retiree medical and prescription plan. Our goal is to provide you and your family with a comprehensive health and welfare program as an umbrella of financial security and protection during your employment. For more information, please visit Benefits | Human Resources (rpi.edu).

Rensselaer is committed to the cultivation of a community that is welcoming, inclusive, and above all values learning. We welcome candidates who bring a variety of perspectives to Rensselaer’s work and campus communities. Rensselaer Polytechnic Institute is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation or gender identity, national origin, disability status, protected veteran status, or other characteristic protected by law.