Social Media Specialist

We require a cover letter for consideration. Please submit both your cover letter and resume as one file (because of system limitations).

This is a hybrid role requiring at least 2 days per week in office.

To be considered you must be eligible to work in the United States without requiring university sponsorship for continued employment.

The Office of University Development maximizes private support for the University of Michigan.

You will be a part of our Marketing and Communications team in the Office of University Development (OUD). You will support and enhance the Leaders and Best brand in a collaborative manner with many different facets of the organization. Our goal is to improve the fundraising and engagement expectations of the University of Michigan. Additionally, you will help position U-M as a leader in online engagement for fundraising.

Follow us on our social media accounts! Facebook | Instagram | Linkedin

Reports to: Assistant Director, Social Media Marketing

Supervise: N/A

Content Creation & Coordination and Community Management (70%)

• You will be our primary daily contact for social media programs
• Create and coordinate the monthly, weekly, and daily social media content calendar to guarantee an appropriate mix of content on Facebook, Instagram, and LinkedIn
• Uncover content ideas by researching and monitoring gift announcements and all philanthropy related campus news from the schools, colleges, and campuses across our U-M community
• In collaboration with our Communications team on messaging and tone, you will write social media posts
• Edit and copyedit all social content (video captions, post copy, creative assets, etc.)

Metrics, Measurement and Benchmarking (20%)

• Use social media analytical tools for social listening and metrics reporting
• You will track daily metrics and compile into a monthly metrics report-out email to provide leadership, communications and social media teams with relevant insights to guide future decision-making
• Track quarterly metrics and report out to our digital team
• Implement and track online and social media paid ad campaigns
• Monitor competitor and peer institutions social media programs; provide insight and suggestions to relevant teams

Other (10%)

• You will research, understand, measure, and experiment with new ways to use social media to achieve overall marketing goals
• Perform other duties as assigned

**For the full job description with a detailed list of responsibilities and requirements, please click here.

• 2-3 years professional social media experience with strong writing skills OR 2-3 years professional writing experience with personal or professional social media experience
• Excellent written communication skills, including spelling and grammar; ability to write compelling content for a social media audience; experience learning a brand's voice
• Experience developing and managing social media accounts and other interactive communications programs
• Experience in the tactical use of social media platforms (Facebook, X, YouTube, Instagram, LinkedIn), and motivated to learn/monitor new trends in social media

Exciting News: We Moved!
Join our team at our brand-new location, Michigan House! You'll find us at 2301 Commonwealth Blvd, Ann Arbor, MI 48105.

For additional information about this position and to review other current openings in Development, please visit our website at: https://giving.umich.edu/um/careers