Social Media Specialist

Florida Tech is looking for a social media specialist to help us turn awareness into affinity and attention into action—while meaningfully contributing to the voice of the university across key platforms.

The Social Media Specialist role blends creative content work and social media responsibilities with the realities of higher education marketing communications: thoughtful planning, careful review, and consistent, tactful execution. You’ll create and engage, but also operate within established brand, legal, and institutional guidelines. You’ll own a meaningful portion of your creative work, while also executing assigned projects—a balance of marketing-driven social media and institutional communications needs. The Social Media Specialist is empowered to inform, assist and most importantly delight prospective students and their families via strategic content development, brand storytelling, and direct relational activities such as answering FAQs or "going the extra mile" to help someone who reaches out via comment or direct message. The Social Media Specialist closely collaborates with members of the Marketing, Web, Creative and Communications teams on content planning and development slated for all social media platforms, though focus is placed on the platforms best positioned to impact new student enrollment, which include Instagram, Tiktok and a higher education enrollment platform/app called ZeeMee.

Job Responsibilities

• Plan, capture, and produce authentic content (video, photo, interviews, writing) that documents student life, events, and key moments across platforms
• Provide real-time, on-the-ground coverage of student activities and university events—engage people confidently, capture photos and video assets, and turn around platform-appropriate content quickly
• Write and communicate effectively across audiences—prospective students, families, and the broader community—adapting tone while maintaining brand voice and reputation
• Manage day-to-day social engagement—respond appropriately to comments, DMs, and community interactions professionally; support conversations on platforms like ZeeMee ; partner with admissions to address inquiries and nurture prospective students
• Operate with strong judgment—navigate sensitive situations, represent the institution well, and protect brand integrity in real time
• Contribute to strategy and optimization—support content planning, calendaring, scheduling, social listening, and performance reporting; adjust quickly as priorities and conversations evolve
• Collaborate and support broadly—work cross-functionally and take on additional writing, video, and communications tasks as needed

Education Requirements

Bachelor's degree in a related field (i.e. advertising, communications, marketing, creative writing, etc.) or bachelor's degree in a non-related field with significant knowledge of and experience with social media and content creation.

Preferred Experience/Skills

• Strong writing and storytelling, with the ability to adapt voice across audiences and platforms
• Video-first content production—shooting, editing and a sharp instinct for short-form pacing and clarity
• Solid technical toolkit—digital photography, production equipment (cameras, mics, tripods), and competency with video editing and office software
• Social media experience and fluency—cross-platform (Instagram, TikTok, etc.) understanding and skills, with a strong grasp of trends, culture, and native content formats (experience with Reddit, Discord, Wikipedia, and other social-adjacent platforms a plus)
• Confident, personable communicator—comfortable engaging others, conducting interviews, and representing the institution with sound judgment and professionalism
• Adaptable, easygoing, professional, collaborative, and service-oriented—able to take direction, incorporate feedback, pivot quickly, and support a community-focused, customer-first approach

Technical Skills

• Adobe Creative Cloud: Photoshop, Premier, Lightroom, Audition
• Content management systems (i.e. Wordpress, Terminal Four)
• Digital photography and video production equipment (i.e. cameras, lenses, lighting, audio/mics)
• Microsoft Office